www.lamaralexander.com(up at 10 a.m on March 9, 1999) by Intellimedia Commerce of
Atlanta, Georgia "specializes
in utilizing ecommerce and email for managing customer interactions."Intellimedia has done work for a host of
corporate clients such as AirTran Airlines, Hennessy Land Rover,
Auctions ("one-touchwholesale used
car buying nationwide"); its political work is less extensive: it did
site for Guy Millner's 1998 gubernatorial campaign in Georgia.CEO and President Ben Dyer was inducted into
the Georgia Technology Hall of Fame in 1998.
May 1998. LAMAR ALEXANDER'S LITTLE PLAID BOOK. Nashville, TN: Rutledge
rules, lessons, and reminders about running for office and making a
whether it's for president of the United States or president of your
Experience as governor, education secretary. Lined up key
supporters in Iowa and New
Hampshire early on. Fundraising ability. Moderate
image. Has been through a presidential campaign in
1996 so knows what to expect.
Relies too much on PR and catch phrases.
Has basically been running for president since 1993. Viewed with
suspicion by many conservatives,
and conservatives have a strong voice in the nominating process.
Limited foreign policy experience.
a press conference in Des Moines the morning after WHO-TV's "The Iowa
Debate" Alexander endorses Gov. George W. Bush.
Nashville Alexander announces the end of his campaign.
Republican Straw Poll at Ames.Alexander
July 7-Aug. 14Iowa."Homecoming '99" bus tour designed
to take Alexander into 60 counties over 23 days and to "celebrate the
in Iowa by highlight things in each community that are special or
that community."The bus was
actually an RV dubbed "Exceeding Expectations."[Kochel
later noted that this was an example
of the Bush money drain; instead of using a fully equipped bus like
campaign had to go out and borrow an RV].The tour focused on rural counties ("Bob Dole country" …Gov.
campaign announces significant cutbacks due to fundraising difficulties.A statement from campaign manager Tipps
described the cuts as "a reorganization designed to reduce
overhead and increase the resources available for the Iowa Caucus and
Hampshire Primary Campaigns…Specifically, the overall number of employees will be reduced
from 38 to
34, with the Iowa staff growing from 7 members to 11."Out as of July 1 are communications director
Steve Schmidt, deputy communications director Jeff Macedo, and research
director Brian Jones (all of whom worked on Matt Fong's 1998 Senate
California) as well as chief counsel Katherine Phillips.
holds his first major fundraiser of the campaign at the Opryland hotel
Nashville.26 major fundraisers are
scheduled to be held across the nation in the coming months.
policy address" on national defense at Birmingham Kiwanis Club.
policy address" on family issues at the Atlanta Rotary.
his education agenda" at the University of Mary in Bismarck, ND.
running 2-minute weekly radio talks in Iowa.Programs, each focusing on one issue, run every Sunday night
around 8 pm
on WHO and another radio station (which market depends on the message
(Cedar Rapids), KASI (Ames)).Kochel
described these as "a weekly talk with Iowa voters" "harks back
to Roosevelt."Originally wanted to
do longer talks, 5 minutes, but difficult to buy that length as doesn't
w/ stations' regular programming.First
three programs--agriculture/ethanol, education, Kosovo.Very inexpensive est. $150.
March 10-15 March
10Announcement tour.DC news conference to pick up endorsements of
Sens. Thompson and Frist.NH.
Announcement and rally at Derry Village School.March 11Iowa.Announcement w/ Gov. Branstad at Kirkwood
Community College in Cedar Rapids; agriculture policy speech at Iowa
University in Ames (calls for expanded use of ethanol in place of the
gasoline additive).March 12Puente Learning Center in Los Angeles.March
15Rally and questions from six students at Maryville High School.
candidacy in the Old Supreme Court Chamber at the Tennessee State
Policy Priorities for a New Century" at the American Enterprise
Alexander for President Exploratory Committee, Inc..
to Ted Welch, Alexander's committees will have raised $5 million in
$6.5 million for the 1997-98 cycle--CNAC $4 million and We The Parents
million.CNAC supported 167 candidates
in 30 states.We The Parents spent $1
million nationally on television advertisements.
Labor Day to Election Day 1998 Alexander embarked on a We The
Parents campaign tour, making 73 stops in 21 states.His standard theme during these appearances
was a call to put the Republican party, government, schools and culture
"back on the side of parents raising children" through such measures
as tripling the deduction for dependent children to $8,000 and creating
education savings accounts.Shortly
after the election, Alexander made a week-long trip to Europe, visiting
Paris, Bonn and London.
Hugh Winebrenner, Alexander spent 36 days in Iowa in the period from
1997 to Nov. 3, 1998.This number was
second only to longshot Sen. Bob Smith's tally, and double that of
prospects.Heading into the Nov. 3
Alexander sought to help the Iowa GOP by targeting 50,000 Republicans
tended not to turn out in mid-term elections (this can hurt,
down ballot races).Dave Kochel, former
executive director of the state party, oversaw the program.Sophisticated targeting software was applied
to the voter file obtained from the state, in order to identify
counties.CNAC recruited county chairs
in 85 of Iowa's 99 counties and identified precinct people in 800 of
precincts.Precinct people went through
a list and identified 10 people they knew.Finally in the second week of October, the precinct people sent
post cards to the 10 people, sometimes with a little note.After the election Alexander and Branstad did
a conference call to thank everyone.
Alexander was likewise active in New Hampshire, making at least nine
the state in 1997-98.His second annual
lobster bake in Rye, NH drew as many as 2,800 people and was one of the
Republican campaign events ever in the state.
accompanied by Peter D. Hannaford, Dr. Ian Bremmer and Dr. Jeffrey
travels to Moscow, Paris, Bonn and London to meet with leaders in
and other fields and "listen and learn."The
focus of the week-long trip is on trade
and national security issues.
speech at Harvard University's John F. Kennedy School of Government "A
Supply Side Argument for a Family Friendly Tax Code."Alexander calls for tripling the dependent
child deduction to $8,000, ending the marriage penalty, creating
savings accounts, creating Individual Savings Accounts, retaining a
farm mortgage deduction, and doubling the deduction for charitable
5% of income.The speech marked the
beginning of a 21-state, 73-stop "We The Parents" campaign tour that
ran through November 2.Alexander,
starting in Wyoming, embarked on an intensive schedule of fundraisers,
and speeches that took him from California to New York and points in
between.Meanwhile Alexander's ad
campaign continues into its fourth week, still at a cost of $200,000
week."Photos" ran for the
first two weeks; "Wedding" for the next two.
Aug. 20NH.Second annual New Hampshire
lobster bake at Odiorne Point State Park in Rye draws as many as 2,800
people.The Eagle-Tribune of
Haverhill, MA (8/21) described it as "the biggest Republican campaign
event ever in the state." A New Hampshire GOP official termed the
bake "a flex of organizational muscle" and said it had been
"very streamlined."He noted
that Alexander had 70 people working all day setting up and said that
had to wait more than five minutes for a lobster.
We The Parents political action committee first appears
scene with a national television advertising campaign.The initial 30-second spot "Photos"
calls for tripling the federal tax deduction for each child to $8,000.The ad will run in 14 states, including Iowa
and New Hampshire, at a cost of $200,000 for the first week.
Registers Virginia-based political action committee We The Parents.
Rapids, Iowa.Events at the Republican
Party of Iowa's First in the Nation Gala.June 12CNAC Taste of Tennessee
Supper hosted by Alexander and Gov. Terry Branstad draws about 600
people.In his speech at the Gala,
for a "new, simpler tax code based on our values" and proposed tripling
the federal tax exemption for preschool age children from $2,650 to
signing and coffee with House Speaker
Ron Corbett and House Majority Leader Brent Siegrist, appearances at
Grassley breakfast and Christian Coalition luncheon.
Alexander's Little Plaid Book" is published by Rutledge Hill Press.The book contains "311 rules, lessons,
and reminders about running for office and making a difference, whether
for president of the United States or president of your senior class."
reports $1,589,920 raised in the first quarter (federal $470,200 and
non-federal $1,119,700).The amount is
more than the $1.5 million total raised in 1997.
April 20-21NH.April 20 At Dartmouth
College in Hanover,
public lecture, "The New Misery Index" at the Hinman Forum, followed
by reception.Alexander says the New
Misery Index comprises "the failure of our schools, the epidemic of
illegal drugs, and the absence of parents in the lives of their
children,…challenges that, if left unattended, could bring our country
to its knees
in a generation."April 21
Breakfast with students, lecture in Prof. John Sipple's "Educational
Issues in Contemporary Society" class.Press conference in Manchester on the "culture of violence."
holds its second annual dinner in Nashville and announces that it has
$3.5 million of its $4 million goal for 1998 --"over a million dollars
hand and the rest in hard commitments."
Wk of Jan. 19-23CNAC
opens office in NH.
Wk of Jan. 16CNAC
begins running a radio ad in New Hampshire, in the aftermath of a
New Hampshire Supreme Court decision on school funding.(Steve Forbes' AHGO also started running a
radio ad on the subject.The first ad
war of the 2000 campaign?)
Alexander, along with Steve Forbes, was the presidential
hopeful most active in 1997.He made at
least six visits to Iowa and three to New Hampshire during the year.His PAC, the Campaign for a New American
Century, raised $1.5 million.In early
Iowa maneuvering, Alexander scored a major coup by securing the backing
Governor Terry Branstad, whom he named national chairman of CNAC on
Nov. 24.The Branstad organization could
provide a major
boost for Alexander in the Iowa caucuses.Earlier in the year Brian Kennedy, a former chairman of the Iowa
Republican Party, came on board as CNAC's political director.In New Hampshire, meanwhile, an August
lobster bake that Alexander organized in Rye was one of the highlights
summer.Nationally, release of the
National Commission on Philanthropy and Civic Renewal report in June
Throughout the year, in speeches around the country,
Alexander stressed the theme "creating the world's best schools for our
children."He advanced a set of
proposals to "make the public schools as good as they can be."Alexander sought: standards set by states and
communities rather than Washington, DC, charter schools, flexible
higher pay for good teachers and an end to teacher tenure, and a Hope
scholarship program which would give federal monies currently spent by
Department of Education to low- and middle-income parents so that they
choose which schools to send their children to (also known as vouchers).Alexander also responded to President
Clinton's initiative on race relations, arguing that not diversity, but
"our capacity to be one country" is America's greatest strength.He said that divisionsdue
to age, race and income pose the greatest
challenge to our country.Alexander said
Clinton was right to raise the subject of race relations, but was
moving in the
wrong direction on it.
PAC, Campaign for a New American Century, issues the first of an
series of glossy pamphlets "Making America One Country."
campaigns with Virginia gubernatorial candidate James Gilmore.
trip to NH.Portsmouth, Dover and, the
highlight, an Aug. 7 evening Lobster bake at Odiorne Point State Park
that draws more than 1,000 Republican activists.
National Commission on Philanthropy and Civic Renewal, chaired by
releases its report "Giving Better, Giving Smarter: Renewing
in America."The report concludes
that mere goodwill is not enough and emphasizes "effective
giving."The Bradley Foundation of
Milwaukee, Wisconsin funded the Commission which started up in Sept.
organization pays for a survey of Iowa and New Hampshire voters.FEC reports show the survey, done by the
polling firm Q.W. Ayres and Assoc., cost $39,395.04 (April 16); it was
largest single disbursement during the year.
visit to Iowa since the 1996 election.Lincoln Club dinner in Des Moines (raising money for legislative
Day dinner in Laconia, New Hampshire.