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Prof. Amos Gelb Writes about the Business of News
The challenge facing the news business today is now so worked-over that any edges have become smooth. The well-worn dilemma: more people than ever are consuming news and information, but the free internet distribution driving that audience growth has washed away legacy journalism's economic foundations.
In the search for a solution, we are seemingly at an impasse: news providers insist audiences must be made to pay directly for the content, while audiences have even more adamantly demonstrated they won't.
And yet there exists a very successful model that could be applied to the news business but that so far seems to have been overlooked. It involves changing the question from "How do we make them pay?" to "If they will not pay directly, how can we get them to pay indirectly?"
Read the rest of the article at PaidContent's Blog.
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