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Fernando Robles

Professor of International Marketing and International Affairs

Funger 401F
2201 G Street, N.W.
Washington, D.C. 20052

Phone: (202) 994-5305
Fax: (202) 994-5225
E-mail: roblesf@aol.com
Homepage: http://www.gwu.edu/~gms/

Education:

Ph.D., Pennsylvania State University

Expertise:

International Marketing, Regional Business Strategies, Latin America

Background:

Dr. Robles is Professor of International Marketing and International Affairs at the School of Business and Public Management at the George Washington University. He has been at the George Washington University since 1984.

Dr. Robles's research and consulting experience is in Global Marketing and Regional Marketing Strategies. His most recent book was Winning Strategies for the New Latin Markets, with Francoise Simon and Jerry Haar (Prentice Hall, 2003). His articles have appeared in many academic and professional journals, which include The Journal of International Business Studies, International Marketing Review, Industrial Marketing Management, The Journal of Euromarketing, The International Executive, The Journal of Direct Marketing, Latin American Business Review and Thunderbid International Business Review . He has also made many contributions to chapters in books in Global and International Marketing and has given numerous presentations to academic and business groups.

Dr. Robles has given seminars to companies such as Ericsson Radio Systems and participated in executive management programs in Brazil, Colombia, Costa Rica, Dominican Republic, Mexico and Peru. Before joining George Washington University, he was an Assistant Professor at the University of New Mexico.

Dr. Robles was president of the Business Association of Latin American Studies from 1989-1990 and served as its Chairman of the Board of Trustees. He is a member of the Education Committee of the Direct Marketing Association of Washington, the Advisory Council of the International Society for Marketing and Development, the Academy of International Business, and the Business Association for Latin American Studies.

A native of Peru, Dr. Robles received a Bachelor's degree in Civil Engineering at the National University of Engineering in 1968. He also received a Masters degree from the Graduate School of Business Administration (ESAN) in Lima, Peru, and an MBA degree from Georgia State University and a Ph.D. degree in Business Administration from the Pennsylvania State University.

Courses Taught:

IBus 166 International Marketing Management
IBus 266 International Marketing
IBus 267 Regional International Marketing Systems
IBus 268 Global Marketing Strategy

Last update: 03.03.06