CONTENTS
Volume 9, Number 6
November–December 2004
Vol. 9, Number 6: Contents | Editorial
| Abstracts
EDITORIAL (HTML
| PDF)
A Realistic Goal? Health Information for All by 2015
SCOTT C. RATZAN
ARTICLES
abstracts from the print version
Direct-to-Consumer Drug Advertisements
on Network Television: An Exploration of Quantity, Frequency, and Placement
Erica Brownfield, Jay Bernhardt, Jennifer Phan, Mark Williams, Ruth
Parker
Direct-to-Consumer Advertising
and its Utility in Health Care Decision Making: A Consumer Perspective
Aparna Deshpande, Ajit Menon, Matthew Perri III, George Zinkhan
A Content Analysis of Direct-to-Consumer
Television Prescription Drug Advertisements
Kimberly Kaphingst, William DeJong, Rima Rudd, Lawren Daltroy
Is the Information “Fair
and Balanced” in Direct-to-Consumer Prescription Drug Websites?
Jisu Huh and Brenda Cude
Evaluating Direct-to-Consumer
Marketing of Race-Based Pharmacogenomics: A Focus Group Study of Public
Understandings of Applied Genomic Medication
Benjamin Bates, Kristan Poirot, Tina Harris, Celeste Condit, Paul Achter
DTC Advertising for Prescription
Medicines: Research and Reflections as the Second Decade Ends
Ken Rabin
DTC Advertising
Robert Baukus
Acknowledgment
This article does not have an abstract.
|
