CONTENTS

Volume 9, Number 3
May-June 2004

Vol. 9, Number 3: Contents | Editorial | Abstracts

EDITORIAL (HTML | PDF)

One Mad Cow Sets Off a Stampede
SCOTT C. RATZAN

ARTICLES  abstracts from the print version

The Impact of a Health Campaign on Health Social Capital
Esther Thorson and Christopher Beaudoin

Rewriting Public Health Information in Plain Language
Rima Rudd, Kimberly Kaphingst, Tayla Colton, John Gregoire, James Hyde

Knowledge, Awareness, and Use of the UV Index Amongst the West Australian Public
Ann Blunden, Tony Lower, Terry Slevin

Learning from truthsm: Youth Participation in Field Marketing Techniques to Counter Tobacco Advertising
Merrill Eisenberg, Chris Ringwalt, David Driscoll, Manuel Vallee, Gregory Gullette

Involving Husbands in Safe Motherhood: Effects of the SUAMI SIAGA Campaign in Indonesia
Corinne Shefner-Rogers and Suruchi Sood

The Impact of Emotional Tone, Message, and Broadcast Parameters in Youth Anti-smoking Advertisements
Lois Biener, Ming Ji, Elizabeth Gilpin, Alison Albers

Book Review

Communication in Thailand
Thomas M. Steinfatt. (2002)
Reviewed by Lawrence R. Frey, University of Colorado at Boulder