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School of Public Health
and Health Services
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Journal of Health Communication: International Perspectives

CONTENTS

Volume 13, Number 3
April 2008


Vol. 13, Number3: Contents | Editorial | Abstracts


EDITORIAL (HTML | PDF)

Valuing Health with Values
Scott C. Ratzan

ARTICLES abstracts from the print version

Formative Research to Develop a Mass Media Campaign to Increase Physical Activity and Nutrition in a Multiethnic State
Jay E. Maddock; Alice Silbanuz; Bill Reger-Nash

Experimental Pretesting of Public Health Campaigns: A Case Study
Jill Whittingham; Robert A. C. Ruiter; Filippo Zimbile; Gerjo Kok

Randomized Trial on the 5 a Day, the Rio Grande Way Website, A Web-based Program to Improve Fruit and Vegetable Consumption in Rural Communities
David B. Buller; W. Gill Woodall; Donald E. Zimmerman; Michael D. Slater; Jerianne Heimendinger; Emily Waters; Joan M. Hines; Randall Starling; Barbara Hau; Patricia Burris-Woodall; Glenna Sue Davis; Laura Saba; Gary R. Cutter

The Contribution of Antismoking Advertising to Quitting: Intra- and Interpersonal Processes
Sally M. Dunlop; Melanie Wakefield; Yoshihisa Kashima

Adolescents' Responses to Peer Smoking Offers: The Role of Sensation Seeking and Self-esteem
Kathryn Greene; Smita C. Banerjee

Health Literacy of HIV-positive Individuals Enrolled in an Outreach Intervention: Results of a Cross-Site Analysis
Mari-Lynn Drainoni; Serena Rajabiun; Maureen Rumptz; Seth L. Welles; Michael Relf; Casey Rebholz; Leah Holmes; Angela Dyl; Travis Lovejoy; Debra Dekker; Alison Frye

Book Review:

Corcoran N. (Ed.). (2007). Communicating Health: Strategies for Health Promotion Thousand Oaks, CA: Sage, 240 pp. ISBN: 9781412924030
Author: Seth M. Noar