CONTENTS

Volume 13, Number 2
March 2008

Vol. 13, Number2: Contents | Editorial | Abstracts

EDITORIAL (HTML | PDF)

Communicating and Advancing Health with Research
Scott C. Ratzan

ARTICLES abstracts from the print version

Alternate Methods of Framing Information About Medication Side Effects: Incremental Risk Versus Total Risk of Occurrence
Brian J. Zikmund-Fisher; Angela Fagerlin; Todd R. Roberts; Holly A. Derry; Peter A. Ubel

The 2005 British Columbia Smoking Cessation Mass Media Campaign and Short-term Changes in Smokers Attitudes
Lynda Gagné

The Perceived Effectiveness of Persuasive Messages: Questions of Structure, Referent, and Bias
James Price Dillard; Sun Ye

Getting to Know the Competition: A Content Analysis of Publicly and Corporate Funded Physical Activity Advertisements
Tanya R. Berry; Ron E. McCarville; Ryan E. Rhodes

Cancer News Coverage and Information Seeking
Jeff Niederdeppe; Dominick L. Frosch; Robert C. Hornik

Book Review:

A Review of: "Fort, M., Mercer, M. A., & Gish, O. (Eds.). (2004). Sickness and Wealth: The Corporate Assault on Global Health."
Cambridge, MA: South End Press.
C. Turner Steckline