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Journal of Health Communication: International Perspectives

EDITORIAL

Volume 12, Number 6
September 2007


Vol. 12, Number 6: Contents | Editorial | Abstracts


Advances in Public Health—Values, Trust, and XDR-TB
SCOTT C. RATZAN

The world watched and held its breath as an anonymous air traveler with active tuberculosis boarded plane after plane. This is in an age when HIV/AIDS has spiraled, noncommunicable diseases morbidity rises at an alarming pace, infectious disease such as SARS and avian flu simmer, and now extensively drug-resistant tuberculosis (XDR-TB) enters the public psyche, threatening new outbreaks, Nonetheless, there has been increased spending on health, yet there has been limited progress in public health areas such as malaria, maternal morbidity/mortality, and childhood disease. My idealism would have hoped that public and global health would have progressed quicker.

Whilst working in all sectors, I have attempted to offer a perspective on trust, ethics, and values pertaining to health throughout the world. Today, it seems I hear more about twenty-first century measurements and interventions aimed to build upon what the Ancient Greeks heralded thousands of years ago—trust is central to life. We all need to respect it and work toward maximizing it in modern-day society.

Yet, while trust is central, oftentimes in developing health policy, the health ‘‘polity’’ responsible for such declarations misses this key element. Such is the case in the Madrid Framework for peace negotiation. Marshall Marinker (2006), writing in Constructive Conversations About Health: Policy and Values, cites the 11 value-driven issues that interact with the creation and implementation of policy. The list includes democracy, equity, fairness, evidence, efficiency, and creativity, but it does not include trust.

Personally speaking, and for many people, moving across sectors does not change the rubric of my thinking in health. Hence, the focus on values and trust ought to be an articulated and emulated activity that civil society—including the government and private sector—works toward today.

Let’s take the example of XDR-TB. Today, this seems to be a small challenge, with estimates of less than 1% of the global burden of tuberculosis. The current plan that has been advanced by the U.S. Centers for Disease Control and Prevention, the World Health Organization, and the South African Medical Research Council suggests a seven-point approach to combat XDR-TB.

This ‘‘new’’ plan builds upon the successes and failures of the 1992 national plans to combat multi-drug-resistant (MDR) TB. As the world has evolved, witnessing a resurgence in tuberculosis incidence and prevalence, the plan recommends rapid surveillance of XDR-TB, enhancing the medical response with laboratory and technical capacity, better infection control, development of new medicines and rapid diagnostics, and better access to antiretroviral treatment. These may be sound goals in the ‘‘ideal’’ world, but they miss the fact that stigma and social and system factors suggest that only about half of the estimated XDR cases in 2004 were reported to health care systems, and nearly 1 in 5 patients that were diagnosed effectively completed treatment.

Some of the missing elements in addressing TB could be added with public health and health systems support through prevention; using resources that maintain compliance as well as preventing new opportunities for resistance and spread. The new emerging problem of XDR-TB requires a strong response to galvanize society based upon past successes of public health interventions. If one would consider partnerships that have been successful in smallpox and polio eradication, we may be able to move forward on TB and other public health challenges that have been missing in the public health fatigue that limits innovation.

In the quest to address today’s challenges, however, intellectual property rights have entered the arena as public health partnerships and medical progress have not adequately tackled the health challenges. Trust in the future with physical and social science could develop innovative medicines, diagnostics, vaccines, and public policy. The trust with private and public support to develop such valued health interventions that may be incremental in scope, yet monumental in addressing the challenges, are an important part of the twenty-first-century approach to health. Valuing innovation with both products and services with property rights has been a profound tenet of advancement of society as heralded by Adam Smith in The Wealth of Nations. Our values to advance innovation in public health will require value-based approaches to address the challenges threatening our livelihood.

While there are multiple sectors in the health polity setting standards, proclaiming challenges for this millennium, and galvanizing resources, we should all consider ways to enhance our reach and impact for the people we are trying to assist and the health we are trying to advance, with an ethical approach involving trust, value-based communication, and evidence-informed policymaking.

Reference
Marinker, M. (ed.). (2006). Constructive Conversations about Health Policy and Values. Radcliffe Publishing.

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Scott C. Ratzan MD, MPA, MA is Editor-in-Chief of the Journal of Health Communication: International Perspectives. He also serves as Vice President, Pharmaceuticals and Global Heath for Johnson & Johnson.