CONTENTS

Volume 12, Number 4
June 2007

Vol. 12, Number 4: Contents | Editorial | Abstracts

EDITORIAL (HTML | PDF)

Public –Private Partnerships for Health
Scott C. Ratzan

ARTICLES  abstracts from the print version

Health Communication in Multilingual Contexts: A Study of Reading Preferences, Practices, and Proficiencies Among Literate Adults in Zambia
Carol Underwood; Elizabeth Serlemitsos; and Mubiana Macwangi

Consent and Counter-Mobilization: The Case of The National Smokers Alliance
Michael Givel

Talking about Obesity: News Framing of Who Is Responsible for Causing and Fixing the Problem
Sei-Hill Kim and L. Anne Willis

Thinking About "Think Again" in Canada: Assessing a Social Marketing HIV/AIDS Prevention Campaign
Anthony P. Lombardo and Yves A. Léger

A Classroom-Administered Simulation of a Television Campaign on Adolescent Smoking: Testing an Activation Model of Information Exposure
Donald W. Helme; Robert Lewis Donohew; Monika Baier; and Linda Zittleman

Book Reviews

L. C. Lederman & L. P. Stewart (Eds.). (2005). Changing the Culture of College Drinking: A Socially Situated Health Communication Campaign.
A Review of: "Creskill, NJ: Hampton Press.
Shelly Campo