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Journal of Health Communication: International Perspectives

ABSTRACTS

Volume 12, Number 1
January 2007


Vol. 12, Number 1: Contents | Editorial | Abstracts


Age Analysis of Newspaper Coverage of Mental Illness
    Authors: Natalie B. Slopen; Amy C. Watson; Gabriela Gracia; Patrick W. Corrigan
    Affiliation: The University of Chicago Center for Psychiatric Rehabilitation. Chicago, Illinois. USA

In this study, we examine newspaper coverage of mental illness in children and adults taken from 6 weeks during a 1-year period. Articles were coded for (1) type of article; (2) types of disorders named or described; (3) themes related to crime, attributions of the disorder, treatments, and critiques of the mental health system; and (4) "elements of responsible journalism," including inclusion of perspectives from mental health experts, statistics related to mental illness, referrals to additional sources of information, and avoidance of slang terminology. We examine how these variables differ by the age of the group discussed in the article: children/adolescents and adults/older adults. One thousand two hundred fifty-two articles were coded for these four clusters as well as age of group discussed in the article. Inter-rater correlations of two independent judges were satisfactory for 10% of the stories. Age group comparisons revealed that the child articles contained a significantly higher proportion of feature articles; were significantly more likely to discuss behavior and conduct disorders, and alcohol and drug abuse, attention deficit hyperactivity disorder (ADHD), anxiety disorders, and eating disorders, and to contain themes of causation, treatment, and critiques of the mental health system. The adult articles contained a significantly higher proportion of episodic news stories and were significantly more likely to present themes of dangerousness and crime. Our analysis found that child articles were significantly more likely to incorporate elements of responsible journalism, while adult articles were significantly more likely to use stigmatizing terminology. Our report encourages journalists to develop contextually comprehensive and informative presentations of mental illness and issues surrounding the mental health system for all population groups in order to provide readers with accurate information within the context of general social trends and relevant expert opinion.

Exploration of the Construct of Reliance Among Patients Who Talk with Their Providers About Internet Information
   Authors: Carma L. Bylund a; Christina M. Sabee b; Rebecca S. Imes c; Amy Aldridge Sanford

a Department of Psychiatry and Behavioral Sciences, Memorial Sloan-Kettering Cancer Center. New York, New York. USA
b San Jose State University. San Jose, California. USA
c Carroll College. Waukesha, Wisconsin. USA
d Northeastern State University Tahlequah. Oklahoma. USA

Three hundred fifty participants, recruited from Internet health message boards, completed online surveys about their experiences talking with health care providers about Internet health information. Two distinct dimensions of reliance emerged from the data, one regarding the patient's reliance on the health care provider for decision making and the other regarding the patient's reliance on the health care provider to stay healthy. Self-reliant patients tended to be female, have lower incomes, and report less frequent visits to the health care provider than did health-care-provider-reliant patients. Age, comfort level, and frequency of talking about Internet health information were not related to reliance level.

Pharmaceutical Websites and the Communication of Risk Information
     Authors: Joel J. Davis; Emily Cross; John Crowley
     Affiliation: San Diego State University, San Diego, California, USA

This study examines the pharmaceutical websites of 44 leading direct-to-consumer (DTC) advertised drugs to determine the extent to which risk information was completely communicated. Three operational definitions of "completeness" were used: communication of the single highest incidence side effect, communication of top three highest incidence side effects, and communication of side effects with incidence of 10% (all measured in terms of absolute percentage). Results indicated that regardless of the measures used, pharmaceutical websites are unlikely to completely communicate risk information. About two thirds of all sites communicated the single highest incidence side effect or all top three side effects. For drugs with side effects at 10% incidence, only about half of their websites fully reported all effects at this level of incidence. Implications for advertisers and regulatory agencies are presented.

Public (Mis)understanding of the UV Index
    Authors: Owen B. J. Carter; Robert J. Donovan
    Affiliation: Centre for Behavioural Research in Cancer Control, Curtin University of Technology, Perth.
    Western Australia

The ultraviolet index (UVI) has been regularly reported in Australia for a decade but utilisation remains extremely low (5%). Blunden, Lower, and Slevin, in a 2004 Journal of Health communication article, suggest that Australians' understanding of the UVI is "good," and education to increase awareness of the index is therefore no longer warranted. To test this position, focus groups were conducted followed by an intercept survey of 404 residents of Perth, Western Australia, aged 16-44 years, to explore understanding and familiarity with the UVI. Results suggested that far from being "good," the familiarity and understanding of the UVI of at least half of Australians is poor. This was exemplified by the following: mean estimations of average UVI values in summer and winter being highly exaggerated (19.8 and 11.8, respectively); 61.2% not appreciating that the UVI is independent of temperature; at least 55.0% not appreciating that UV conditions peak at solar noon; and 23.3% of 22-44 year olds confusing the UVI with a "burn-time" measure. People who do not understand the UVI are unlikely to utilise it effectively. It therefore remains possible that utilisation of the UVI remains low because understanding is poor. Future efforts to improve utilisation of the UVI, particularly among those looking at new display formats, may therefore be ineffective, unless they also incorporate strategies to facilitate understanding of the measure.

A Computer-based Approach to Preventing Pregnancy, STD, and HIV in Rural Adolescents
     Authors: Anthony J. Roberto a; Rick S. Zimmerman b; Kellie E. Carlyle a; Erin L. Abner b
     Affiliations:

a School of Communication, The Ohio State University. Columbus, Ohio. USA
b Department of Communication, University of Kentucky, Lexington, Kentucky, USA

A computer- and Internet-based intervention was designed to influence several variables related to the prevention of pregnancy, sexually transmitted diseases (STDs), and human immunodeficiency virus (HIV) in rural adolescents. The intervention was guided by the extended parallel process model and was evaluated using a pretest-post-test control group design with random assignment at the school level. Three hundred and twenty-six tenth-grade males and females enrolled in two rural Appalachian public high schools completed the survey at both points in time. Results indicate the vast majority (88.5%) of students in the experimental school completed at least one activity (M = 3.46 for those doing at least one activity). Further, both the overall program and all but one of the activities were rated positively by participants. Regarding the effects of the intervention, results indicate that students in the experimental school were less likely to initiate sexual activity and had greater general knowledge, greater condom negotiation self-efficacy, more favorable attitudes toward waiting to have sex, and greater situational self-efficacy than in the control school. In tandem, the results suggest that the computer-based programs may be a cost-effective and easily replicable means of providing teens with basic information and skills necessary to prevent pregnancy, STDs, and HIV.

Acceptability of a Bilingual Interactive Computerized Educational Module in a Poor, Medically Underserved Patient Population
     Authors: Bonnie A. Leeman-Castillo ab; Kitty K. Corbett bc; Eva M. Aagaard d; Judith H. Maselli d; Ralph
     Gonzales d; Thomas D. MacKenzie ae
     Affiliations:

a Colorado Prevention Center.
b University of Colorado at Denver and Health Sciences Center. Denver, Colorado. USA
c Simon Fraser University. Burnaby, British Columbia. Canada
d University of California, San Francisco. San Francisco, California. USA
e Denver Health and Hospital Authority. Denver, Colorado. USA

We evaluated the acceptability and impact of an audiovisual, bilingual, interactive computer module relating to appropriate antibiotic use. In winter 2001, adults seeking urgent care for acute respiratory infections at an inner-city urgent care clinic were invited to complete the computer module and survey (N = 296). After responding to questions about their symptoms, patients were provided information about their illness and appropriate antibiotic use, and then asked several questions about the acceptability of the module. The main outcomes, reflecting qualities known to enhance diffusion of innovations, were "learning something new about colds and flu" and trusting the computer information. Spanish-language respondents (16%) were much less likely to report prior computer experience, more likely to need help, and strongly preferred answering to a person compared with English-language respondents. In multivariable analysis, Spanish-language respondents were more likely to report learning something new (OR = 5.0; 95% CI: 2.0, 12.4) and trusting the information (OR = 2.5; 95% CI: 1.0, 6.0). We conclude that an interactive computer module was well received among a medically underserved urgent care clinic population. Benefits appear greatest among populations having the least experience with this medium.

Book Review

A Review of: "Bogner, M. S. (Ed.). (2004). Misadventures in Health care: Inside Stories"
Mahwah, NJ: Lawrence Erlbaum Associates.