Briefcase
GWSB Ranks Among
Top 10 Business Schools Providing the Greatest
Opportunity For Women in The Princeton Review
The Princeton Review recently named The George
Washington University among the Top 10 business
schools to provide the greatest opportunity
for women in its “Best 282 Business Schools”
report of 2007.
“GW’s top 10 ranking demonstrates
the continued progress of our M.B.A. program,”
said Susan M. Phillips, dean and professor of
finance of GW’s School of Business. “We
strive to provide equal opportunities to all
of our students, and we’re especially
glad that women in our program our making big
strides in comparison to other business programs
around the country.”
Business school students filled out surveys
from which the Review formulated its rankings.
The rankings are based on the percentage of
female students, the percentage of female faculty,
resources for female students, and the schools’
support of female culture. The Review also examined
schools’ coursework offerings for female
entrepreneurs and whether case-study materials
for classes reflected women in business proportionately.
The Review analyzed the benefits of GW’s
location in our nation’s capital, and
how the Washington scene influences curriculum
and faculty quality.
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GWSB
Students Learn the Necessary Skills for Working
on Wall Street
Over 50 undergraduate and graduate
students participated in the Wall Street Prep
Course sponsored by the Finance & Investment
Club and the Full Time M.B.A. Office. In the
course, students learned how to use Excel to
create financial models and estimate an investment’s
true value.
Jonathan Aiken, M.B.A. candidate, said, “The
Wall Street Prep course offers an essential
crash course for aspiring finance majors that
bridges theory and practice. Modeling cash flows
and valuing companies in Excel are practical
skills that are expected by the Wall Street
community and that no student should be without.”
Taught
by a former investment banker, this course showed
students how financial analysis is done on Wall
Street. Using Proctor & Gamble as an example,
students first projected financial statements
and then performed a discounted cash flow analysis.
A key component of the course was learning how
to use Excel’s functions to easily change
the many assumptions that go into financial
modeling.
Andy Price, M.B.A. candidate and organizer of
the event, said, “this course taught me
some great skills that have already come up
in interviews.” This was the first time
GW offered the Wall Street Prep course and the
Finance & Investment Club hopes to make
it an annual event.
Wall Street Prep is a global full-service financial
training firm, providing self-study programs
as well as instructor-led training and e-learning
services to investment banks, financial institutions,
and Fortune 1000 companies. www.wallstreetprep.com
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GW
School of Business Professor wins award for
Best Paper from the International Association
for Business and Society
Professor Ernie Englander and co-author awarded
for article
The International Association for Business and
Society (IABS) awarded Ernie Englander, associate
professor of strategic management and public
policy at GW’s School of Business, and
co-author Allen Kaufman, University of New Hampshire,
it’s “Best Article Award.”
The
pair received the honor for their paper “The
End of Managerial Ideology: From Corporate Social
Responsibility to Corporate Social Indifference,”
published in Enterprise & Society, 5 (3):
404-450, in 2004.
“It’s a great honor to be recognized
by one’s peers,” said Englander.
“This article is part of our larger work
on corporate governance, and I hope this allows
my co-author and me to be a continuing part
of that public policy discussion.”
IABS, founded in 1990, is a learned society
devoted to research and teaching about the relationships
between business, government and society. The
multidisciplinary association attracts scholars
and executives from all disciplines of management.
In the article, Englander and Kaufman talk about
the shift in the United States in managerial
capitalism during the 1990s. They characterize
the change from a “technocratic”
form to a “proprietary” one. Previously,
top managers functioned as teams to sustain
the firm and promote social welfare. Now managers
are broken up in tournaments, competing for
advancement towards the CEO prize of millions
of dollars in stock options and a reserved seat
on the corporate board.
Englander has expertise in business and public
policy; business-government relations; business
and labor history; and corporate governance.
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Powerful
e-Marketing Event Hosted on GW Campus
The School of Business Marketing Department,
in cooperation with the Direct Marketing Association
of Washington, held its 4th Annual E-Marketing
Day at the Marvin Center last week. Salah Hassan,
marketing department chair, opened the conference
to a packed audience of 125 registered participants.
In his opening remarks, Hassan said that e-marketing
has created profound changes in the way we market
products and services.
The Marketing Science Institute (MSI) recently
issued its research priority report for 2006/08
with an overarching theme which MSI calls “The
Connected Customer.” Communication networks
will connect customers, and will facilitate
effective marketing programs in B-2-B and B-2-C
settings by creating consumer-to-consumer e-communities.
These networks are changing the way we think
about marketing.
Keynote speakers included representatives from
JupiterResearch, Forrester Research, Advertising.com,
and NPR Digital Media. This full-day event was
attended by practitioners from across the United
States, as well as faculty and students from
schools throughout the mid-Atlantic region.
Attendees heard updates on the hot tools that
work for online marketers. They also got a sneak
peek at what's on the horizon, including new
spam filters, blog applications, podcasting,
RSS, and Email Labs. Speakers covered best practices
for nonprofit, business-to-business, and business-to-consumer
marketers who use email and internet as primary
channels or as part of an integrated marketing
strategy.
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Department of Tourism
and Hospitality Management and the International
Institute of Tourism Studies Form Leadership
Council
The Department of Tourism and Hospitality
Management, together with The International
Institute of Tourism Studies have formed
a distinguished Leadership Council, made
up of leading industry and association executives,
event managers, and government and policy
experts who have agreed to provide advice
and develop opportunities for the school.
More
than 20 tourism industry leaders have agreed
to serve on the Council, which will hold
its first meeting on Wed., Nov. 1.These
leaders represent leading hotel chains,
national athletic franchises and major convention
centers.
Larry Yu, chair and associate professor
of tourism and hospitality management, said,
“The Leadership Council will provide
strategic direction to the Department and
the Institute in tourism, hospitality, sport
and event management education, research,
and other innovative activities.”
The Council will be led by John Graff, former
CEO and president of the International Association
of Amusement Parks and Attractions, who
will serve as chair; additionally it includes
such distinguished members as Roger Dow,
president and CEO of the Travel Industry
Association of America, Martha Honey, the
executive director of The International
Ecotourism Society, and Stacy Robinson,
of the NFL Players Association.
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Marketing Professors
Explain How to Manage Client Relationships
Professors Robert Dyer and
Associate Professor Marilyn Liebrenz-Himes,
of the Marketing Department, presented "Client
Relationship Management (CRM) for Professional
Services Firms in the Design and Building
Industry," at the Annual Conference
of the Society for Marketing Professional
Services (SMPS), in Hollywood, CA, in August.
They addressed the conference first at a
keynote session to provide a short overview
of their recently completed CRM research
study. Then they provided detailed findings
on CRM adoption patterns, major challenges
to CRM adoption, implementation, and best
practices in CRM in a special session at
the conference.
Funded
through a national grant process with the
Foundation of SMPS, this year-long research
effort looked at Client Relationship Management
throughout the design and building industry.
Marketing doctoral candidate, Hamed Shamma,
was the key research assistant throughout
the entire CRM research.
The major findings of the study were based
on a major CRM literature review, plus research
in the form of in-depth, on-site interviews
with design, architecture, engineering and
building contractors. Following these efforts,
an online survey amassing responses from
500 firms was conducted, as well as follow-up
phone interviews to more than 30 respondent
organizations. The highlights from the study
included four scenarios involving CRM applications.
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Intellectual Contributions
Presentations
William C. Handorf,
professor of finance, recently worked in Brazil
where he was the lead speaker for a conference
sponsored by the Brazilian Bovespa (stock market)
on housing finance, and the featured speaker
for a conference sponsored by the Brazilian
Bolsa de Mercadorias & Futuros (derivative
market) on emerging issues for broker/dealers.
Faculty and Ph.D. alumni from the Department
of Finance made several presentations at the
2006 Financial Management Association International
(FMA) Annual Meeting in Salt Lake City. Presentations
included:
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Mark Klock, chair
and professor of finance, presented his paper
"Is There Power Behind The Dead Hand?
An Empirical Investigation Of Deadhand Poison
Pills." The paper was co-authored with
Katherine I. Gleason (University of New Orleans).
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Peter Locke,
professor of finance, presented two papers:
"A Hybrid Credit Risk Model Incorporating
Stochastic Volatility and Fundamental Variables"
with co-author Jianli Chen, Ph.D. candidate;
and "Global Trends in Real Risk Free
Rates" with co-author Hui He, Ph.D. candidate.
-
Gergana Jostova,
assistant professor of finance, presented
"Momentum And Credit Rating." The
paper was co-authored with Doron Avramov (University
of Maryland), Tarun Chordia (Emory University),
and Alexander Philipov (American University).
Classnotes
David Samuels,
M.B.A. '85, was named Chief Financial Officer
of SunRocket, Inc, an Internet-phone services-provider.
Samuels most recently served as financial officer
for GTSI Corp. He was also chief financial officer
of E-centives, Inc.
Joanna
Polinsky Berens, B.B.A. '83, is delighted
to announce the opening of her company, Joanna
Berens Hospitality, based in Hollywood, FL.
Specializing in Conference Site Selection and
Contract Negotiation, Joanna guides clients
through their hotel search process anywhere
in the world. Joanna has over twenty-two years
experience in the hospitality, meetings and
destination management industry. joannaberens@bellsouth.net
Zeinab Karake Shalhoub, Ph. D. '87,
is currently professor of MIS at The American
University of Sharjah. Her forthcoming book,
"The Diffusion of E-commerce in Developing
Economies: A Resource -based Approach",
is co-authored with Sheikha Lubna AL Qasimi,
UAE Minster of Economy and the UAE's first woman
minister.
KEEP THE ALUMNI NETWORK STRONG!
Share your news! Your classmates want to hear
from you and see you in the next issue of GWBusiness.
Submit your information via email to gwsbcomm@gwu.edu
or by fax to (202) 994-4411.
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