Internet Advertising
 

Internet Advertising Highlights

Advertising is the communication of information through the media. In other words, advertising itself plays the role of communication mechanism that makes products and services known to people by the means of print or broadcast. In terms of media, Internet is probably the fastest-growing and most exciting medium in the 90's. It has a more significant impact on the advertising strategies than other media do. As it can reach to millions of users, a number of companies have begun advertising on-line.

Why advertising via Internet is getting more and more popular than other media? The main advantages of Internet advertising are:
1. It is a more cost-effective communication media than any other.
2. It can reach customers globally rather than those local or regional media do.
3. It is a two-way interactive communication tool.
4. It provides interpersonal feedback and interaction in real time.

On the other hand, Internet so far is somewhat limited because of its limitation to reach computer users and the bandwidth of the traffic.

Here are some tips for companies to design Internet advertisement:

          Site map is neat for users since it functions as a clear index for users to find what they need.           Since people would browse Web pages rather than read them, Web pages should be designed in the form of brief            sentences, bulleted lists, short pages, or highlighted keywords.           It is easier to catch customers' attention by providing the latest stuff if there is a "What's New" which lists new                    information.           Building a FAQ can save companies'  time on answering the same questions again and again. At the same time,                 customers can catch the points directly.           Customers can easily contact the companies by this way.
 

To conclude, since its feedback and interaction possibilities enable customized ads to differentiate from others, Internet advertising is becoming the most cost-effective and boundless communication tool that stimulates and attracts the target customers to purchase the products or services.
 
 The Best Related Web Sites
 
http://www.wilsonweb.com/articles/checklist.htm
This site provides hints for companies to stimulate Internet traffic and attract more customers. A checklist of 23 items includes the important and fundamental ideas that companies should keep in mind.

http://www.aia.net.au/success/web-promotion.html
Here are 64 ideas for companies to boost Web site promotion.

http://www.aia.net.au/success/html-tricks.html
Here are 11 ways to use HTML tricks to improve Web site's image, keep repeat visits and help companies sell more.

http://www.ms.com/misc/inetad/index.html
A Morgan Stanley analyst reports on the state of Internet advertising, including current trends, forecasts, rate card data, and measurement techniques.

http://www.samkurser.dk/advertising/research.htm
This is an academic research project. Here the writers present the introduction, problem formulation and conclusion of their thesis "Advertising on the World Wide Web".