Description
A thorough and contemporary treatment of the start-up and management of small and medium size enterprises. Profiles are developed on real entrepreneur business people. Business planning, includes case studies.

Texts
Allen, Kathleen R. Growing and Managing an Entrepreneurial Business, Houghton Mifflin Co., 1999.
Problems and Solutions in Small Business Management, Small Business Forum, Upstart Publishing Co., Inc., 1995.

Objectives
· To learn the inner workings of small-medium businesses by conducting a 'hands-on' business analysis of a real, on-going company located in the local area.
· To exercise innovative and creative thinking through the conduct of case analyses.
· To understand the discipline of business planning by developing a two-page mini business plan.
· To understand the importance of total customer service.
· To become knowledgeable of important contemporary topics, such as family business (including succession), small business risks, new government regulations, minority/disadvantaged/women issues, etc.
· To become familiar with management processes and operations management for the small firm.
· To gain pertinent knowledge of tax issues and legal aspects of doing business, including intellectual property rights.
· To appreciate ethical responsibilities of small business owners/managers.
· To enhance communication skills via formal and informal oral presentations.
· How to choose a business idea to start-up a company.
· To appreciate the importance of financial planning.
· How to prepare for the process of raising venture capital.