Description
To provide the students an understanding of how to conduct a
business feasibility study and how to design a new product and/or
prototype. The feasibility study will cover the design and unique
features, primary customers, spin-offs, target market, potential
for innovation, competitors, proprietary protections, etc.
Texts
Develop and Market Your Creative Ideas, Dale A. Davis, The
Oasis Press, 1996.
Marketing Your Invention, Thomas E. Mosley, Jr., Upstart Publishing
Co., 1997.
Design For Success, William B. Rouse, John Wiley & Sons,
Inc., 1991.
Objectives
· To design a new product.
· To develop a feasibility study.
· To understand patent rights.
· To understand how to market a new product idea.
· To understand how to commercialize a product idea.
· To learn about prototype development.
· To learn about available seed capital sources.
· To develop teamwork.
· To gain insights from successful product orientated
entrepreneurs.
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