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Professors D.E. Hawkins, D. Frechtling, L. Yu (Chair)
Associate Professors L.A. Delpy Neirotti, S. Elliott
Assistant Professors R. Brouard, S. Boo, S. Levy
Professorial Lecturers W.C. Corkern, E. Zavian
Lecturers L.K. Long, I. Christie
See the School of Business for programs of study leading to the Master of Tourism Administration and Master of Business Administration. For information on the five-year, joint-degree program leading to the Bachelor of Business Administration and Master of Tourism Administration, see the Undergraduate Programs Bulletin.
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| 214 |
Consultative Processes (3) |
Hawkins |
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Same as Mgt 214/SMPP 214. |
| 220 |
International Hotel Management (3) |
Yu |
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The study of multinational hospitality operations, with emphasis on U.S. corporate involvement in and planning for overseas expansions. Political, economic, cultural, financial, and legal aspects inherent in the international business environment. (Fall) |
| 221 |
Hotel/Resort Market Analysis (3) |
Yu |
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Analysis of market demand for accommodation in a tourism destination; valuation methods for determining market value of a hotel/resort project; project management for hotel/resort development. (Spring) |
| 230 |
Organization and Management of Airlines (3) |
Staff |
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Overview of domestic and international passenger air transportation systems. Analysis of planning, financing, operating, marketing, and evaluating airline transportation systems. Legal and regulatory aspects of airline operations. Development of infrastructure and related support services. |
| 249 |
Economic, Cultural, and Environmental Aspects of Tourism (2) |
Elliott |
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Relationship of tourism and sustainable development; specific emphasis on cultural, environmental, and economic impacts and trends. (Fall) |
| 250 |
Administration of Tourism and Hospitality Services (2) |
Hawkins |
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Organization and management concepts, theory, and issues, stressing application of theory through analysis of case examples drawn from the tourism and hospitality industry. Prerequisite TStd 104 or equivalent. (Fall) |
| 251 |
Statistical Applications in Tourism/Hospitality Management (2) |
Yu |
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Application of quantitative methods in tourism and hospitality management research. Procedures and methodology for collecting data, summarizing and interpreting data, and drawing conclusions based on the data. (Fall) |
| 260 |
Tourism Development (3) |
Staff |
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Tourism development approaches, contexts, and consequences for local/regional destinations; application of financial management concepts to the feasibility study of a proposed tourism-related facility; and evaluation of the sustainability of a tourism development strategy. (Fall) |
| 261 |
Tourism Planning (3) |
Staff |
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Integrated planning for tourism organizations; development of comprehensive tourism projects; consideration of basic concepts, approaches, and models. (Spring) |
| 262 |
Tourism Policy Analysis (3) |
Staff |
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Components of tourism policy, including development of tools for tourism policy analysis and description of tourism organizations in the government and private sector. (Spring) |
| 263 |
Tourism Marketing (3) |
Frechtling |
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Concepts and techniques employed in marketing tourism industry services and development of the annual marketing plan. (Fall) |
| 264 |
Sport Marketing (3) |
Delpy Neirotti |
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Application of marketing theories to sport and events. Case examples of marketing athletes, teams, facilities, sport products and organizations, as well as using sport or events as a marketing tool for products. Writing sponsorship and endorsement proposals and incorporating sport into an integrated marketing plan. Prerequisite: MBAd 230 or equivalent. (Fall) |
| 265 |
Sport Law: Contracts and Negotiations (3) |
Zavian |
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Examination of legislation and specific case law as related to professional and amateur athletes, sport events, licensed merchandise, broadcast and sponsorship rights. Topics include labor and anti-trust law; contract negotiation, specifications, and interpretation. (Spring) |
| 266 |
Sport and Event Facility Management (3) |
Delpy Neirotti |
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Financing, market analysis, design, operations, and marketing of sport and event facilities from stadiums and arenas to amphitheaters and convention centers. (Spring) |
| 267 |
Sport Media and Communications (3) |
Staff |
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Concepts and practices of sport public relations, media relations and management, the Internet, and other media utilized in sports. Press releases, publications, crisis management, and press operations. (Summer) |
| 270 |
Tourism Research (2) |
Frechtling |
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Survey research and other research methods and their applications to tourism, hospitality, sport, event, or related management. (Spring) |
| 276 |
Risk Management for Events and Meetings (3) |
Boo |
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Risk and liability issues that may arise in the planning and management of events, meetings, conventions, and exhibitions. Preventative and responsive measures designed to minimize adverse impacts on event stakeholders. (Fall) |
| 277 |
Event Management (3) |
Boo |
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An introduction to the theoretical and practical foundations of event management. Fundamentals of planning, budgeting, and evaluating events. Prerequisite: M.T.A. candidacy or permission of instructor. (Fall) |
| 278 |
Conference and Exposition Management (3) |
Boo |
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Site selection, program planning and management, exhibits, selection and use of facility, volunteers, and budget management. (Spring) |
| 279 |
Event Entertainment Management (3) |
Staff |
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Event entertainment, including designing and planning the entertainment component of an event, as well as managing and marketing entertainers in an event context. (Spring) |
| 280 |
Advanced Workshop (1 to 6) |
Staff |
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Workshops with emphasis on contemporary issues and opportunities; development of advanced professional competencies. May be repeated for credit with permission of advisor. (Fall and spring) |
| 282 |
International Experience (1 to 6) |
Staff |
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Travel to a foreign country for study of specific topics. May be repeated for credit with approval of advisor. (Fall, spring, and summer) |
| 283 |
Practicum (3) |
Staff |
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For graduate students enrolled in a degree program or field offered through the department. Fieldwork, internship, and/or instructional practice, including conference and/or seminar. May be repeated once for credit with permission of advisor. (Fall, spring, and Summer) |
| 290 |
Special Topics (1 to 3) |
Staff |
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Experimental offering; new course topics and teaching methods. May be repeated once for credit. |
| 296 |
Travel Information Management Systems (3) |
Elliott |
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Database utilization, information analysis, reservation systems, computer applications including the Internet, and related travel management systems. (Fall, spring, and Summer) |
| 297 |
Advanced Topical Studies (3) |
Frechtling |
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Required capstone experience for tourism administration students who do not select the thesis option. Analysis of case situations involving policy formulation or management decision making; emphasis on applied strategic planning and management approaches. (Fall, spring, and summer) |
| 298 |
Directed Reading and Research (1 to 3) |
Staff |
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Supervised readings or research. Admission by prior permission of instructor. May be repeated for credit. |
| 299 |
Thesis Seminar (3) |
Staff |
| 300 |
Thesis Research (3) |
Staff |
