| 201 |
Public Relations Principles and Practices (3) |
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Basic rules and strategies in public relations. Major trends; major firms; types of business; expertise; and career trajectories in the field. New media and integrated media communications. |
| 202 |
Advanced Writing for PR Professionals (3) |
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Strategic thinking and compositional precision as the source of PR efficacy and power. Writing for blogs, websites, and other online media. Students compose a press kit in both draft and edited form. |
| 204 |
Media Relations in the New World Media (3) |
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Media relations from both public relations and public affairs perspectives. Factors that influence reportorial and editorial coverage of business, government, and nonprofit interests. |
| 205 |
The Business and Budgeting of Public Relations (3) |
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Management aspects, including the financial practices and human relations issues, in consulting firms, trade associations, advocacy organizations, or interest groups. Students develop a detailed budget for a PR program or public affairs project. |
| 206 |
Ethical Standards in Public Relations and Public Affairs (3) |
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Standards, guidelines, and codes of conduct that can guide relations with clients, the media, public officials, and others. Students learn how to identify and respond to ethical challenges. |
| 208 |
Strategic Marketing and Marketing Communications (3) |
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The evolution of integrated marketing communications to extend the reach and influence of public relations and public affairs, including branding, podcasts and cause marketing. Integration of old and new media. |
| 209 |
Media Law (3) |
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Legal standards and rules governing PR interactions with media; legal and regulatory limits on PR activity in advocacy. Prerequisite: PSPR 205. |
| 210 |
Special Topics (3) |
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Topics to be announced. May be repeated for credit provided the topic differs. |
| 221 |
Consumer Behavior (3) |
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Development of consumer preferences [public opinion] with applications in PR campaigns. Prerequisite: PSc 223. |
| 222 |
Multicultural Marketing (3) |
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Application of media theory in multicultural settings. Bilingual or multilingual PR campaigns. New media practices. |
