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University Bulletin: Graduate Programs The George Washington University  

 
   
 

PUBLISHING

See Professional Studies.

6201 Book and Journal Publishing (3)
  Overview of publishing: acquisition, contract negotiation, editing, design and production, marketing and sales, and subsidiary rights.
6203 The Business of Publishing (2)
  Topics include presswide and departmental budgets, title budgets, book and subscription pricing, contracts, and marketing plans.
6205 Copyright Law (3)
  U.S. copyright law as it applies to print and electronic media. The history of copyright law through legislation and court cases.
6207 Marketing Strategies (2)
  Marketing trade and scholarly books. The interaction of marketing departments with authors and with editorial, production, sales, and finance departments.
6209 Subsidiary Rights (2)
  The various types of subsidiary rights in trade and academic publishing; their use in generating income and their fit in overall marketing and budget development.
6213 Book Design (2)
  The design process, including the use of various design software programs, the impact of design technology, and interface with other parts of the publishing enterprise.
6221 Publishing Management, Organization, and Strategy (2)
  The typical management structure and policies of a publishing organization. Concepts and methods for strategically and effectively managing within a publishing organization.
6222 Accounting and Finance for Publishers (2)
  Introduction to traditional accounting principles and methods with application to publishing, along with a focus on the ways publishing differs from other business.
6224 Budgeting, Fulfillment, and Distribution (2)
  Fundamentals of what a business manager of a publishing enterprise must know, including operating and title budgets, inventory systems, and outsourcing decisions.
6232 Production Management (3)
  Production management as it applies to traditional book publishing and to projects requiring the integration and application of new technologies.
6251 Fundamentals of Electronic Publishing (2)
  Practical issues faced in electronic publishing. Integrating traditional production technologies with long-term digital publishing strategies.
6253 Electronic Publishing Practice (2)
  Pragmatic, economic, and ethical aspects of electronic publishing for responsible decision making. Prerequisite: PSPB 6251.
6255 E-Publishing Infrastructure (3)
  The strengths, weaknesses, and utilities intrinsic to content architecture, including reapplications of existing data and open source vs. proprietary solutions. Prerequisite: PSPB 6251.
6257 Design for E-Publishing (2)
  Principles of digital design: usability testing, search engine optimization, iterative design, and multiple presentational models. Prerequisite: PSPB 6251.
6258 User-Centric Design for Print and Electronic Publications (2)
  Overview of design as approached from analysis of how content is used by readers. Principles of information architecture. Assessment of new formats and technologies.
6261 Editorial Content, Rights, and Permissions (2)
  How editorial content is developed and obtained, along with its relationship to the rights and permissions process.
6262 Editing for Books, Journals, and Electronic Products (2)
  The editorial responsibilities for content acquisition, quality control, licensing, workflow management, and vendor and contractor relations.
6263 Research, Indexes, and Bibliographies (2)
  Research and fact checking; accessing library online research sources and databases; tracking electronic publications; locating authoritative sources; overseeing indexing.
6265 Managing Editorial Staff (2)
  Relationships among the personnel and the functions within a prototypical editorial office and how its various components are managed.
6271 Sales Management, Strategy, and Positioning (2)
  The distinction between sales and marketing and the best ways for fostering productive interaction between them in order to maximize profitability and distribution activities.
6272 Book Publicity and Promotion (2)
  Promotional strategies that use effective tools for communicating information on a publisher’s books. Consideration of best practices and failed campaigns for definitions of success.
6273 Managing the Marketing Portfolio (2)
  Creative and practical aspects of marketing management to develop an overall marketing strategy. Branding, positioning, campaign development, and project management.
6281 Summer Publishing Institute (1)
  Capstone course on ethics in the publishing industry. Topics include issues in copyright and fair use, censorship, open access, privacy, literacy, green publishing, digital preservation, and business models.
 

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Information in this bulletin is generally accurate as of fall 2012. The University reserves the right to change courses, programs, fees, and the academic calendar, or to make other changes deemed necessary or desirable, giving advance notice of change when possible.