| 6201 |
Book and Journal Publishing (3) |
| |
Overview of publishing: acquisition, contract negotiation, editing, design and production, marketing and sales, and subsidiary rights. |
| 6203 |
The Business of Publishing (2) |
| |
Topics include presswide and departmental budgets, title budgets, book and subscription pricing, contracts, and marketing plans. |
| 6205 |
Copyright Law (3) |
| |
U.S. copyright law as it applies to print and electronic media. The history of copyright law through legislation and court cases. |
| 6207 |
Marketing Strategies (2) |
| |
Marketing trade and scholarly books. The interaction of marketing departments with authors and with editorial, production, sales, and finance departments. |
| 6209 |
Subsidiary Rights (2) |
| |
The various types of subsidiary rights in trade and academic publishing; their use in generating income and their fit in overall marketing and budget development. |
| 6213 |
Book Design (2) |
| |
The design process, including the use of various design software programs, the impact of design technology, and interface with other parts of the publishing enterprise. |
| 6221 |
Publishing Management, Organization, and Strategy (2) |
| |
The typical management structure and policies of a publishing organization. Concepts and methods for strategically and effectively managing within a publishing organization. |
| 6222 |
Accounting and Finance for Publishers (2) |
| |
Introduction to traditional accounting principles and methods with application to publishing, along with a focus on the ways publishing differs from other business. |
| 6224 |
Budgeting, Fulfillment, and Distribution (2) |
| |
Fundamentals of what a business manager of a publishing enterprise must know, including operating and title budgets, inventory systems, and outsourcing decisions. |
| 6232 |
Production Management (3) |
| |
Production management as it applies to traditional book publishing and to projects requiring the integration and application of new technologies. |
| 6251 |
Fundamentals of Electronic Publishing (2) |
| |
Practical issues faced in electronic publishing. Integrating traditional production technologies with long-term digital publishing strategies. |
| 6253 |
Electronic Publishing Practice (2) |
| |
Pragmatic, economic, and ethical aspects of electronic publishing for responsible decision making. Prerequisite: PSPB 6251. |
| 6255 |
E-Publishing Infrastructure (3) |
| |
The strengths, weaknesses, and utilities intrinsic to content architecture, including reapplications of existing data and open source vs. proprietary solutions. Prerequisite: PSPB 6251. |
| 6257 |
Design for E-Publishing (2) |
| |
Principles of digital design: usability testing, search engine optimization, iterative design, and multiple presentational models. Prerequisite: PSPB 6251. |
| 6258 |
User-Centric Design for Print and Electronic Publications (2) |
| |
Overview of design as approached from analysis of how content is used by readers. Principles of information architecture. Assessment of new formats and technologies. |
| 6261 |
Editorial Content, Rights, and Permissions (2) |
| |
How editorial content is developed and obtained, along with its relationship to the rights and permissions process. |
| 6262 |
Editing for Books, Journals, and Electronic Products (2) |
| |
The editorial responsibilities for content acquisition, quality control, licensing, workflow management, and vendor and contractor relations. |
| 6263 |
Research, Indexes, and Bibliographies (2) |
| |
Research and fact checking; accessing library online research sources and databases; tracking electronic publications; locating authoritative sources; overseeing indexing. |
| 6265 |
Managing Editorial Staff (2) |
| |
Relationships among the personnel and the functions within a prototypical editorial office and how its various components are managed. |
| 6271 |
Sales Management, Strategy, and Positioning (2) |
| |
The distinction between sales and marketing and the best ways for fostering productive interaction between them in order to maximize profitability and distribution activities. |
| 6272 |
Book Publicity and Promotion (2) |
| |
Promotional strategies that use effective tools for communicating information on a publisher's books. Consideration of best practices and failed campaigns for definitions of success. |
| 6273 |
Managing the Marketing Portfolio (2) |
| |
Creative and practical aspects of marketing management to develop an overall marketing strategy. Branding, positioning, campaign development, and project management. |
| 6281 |
Summer Publishing Institute (1) |
| |
Capstone course on ethics in the publishing industry. Topics include issues in copyright and fair use, censorship, open access, privacy, literacy, green publishing, digital preservation, and business models. |
