Rau, Hassan

Case analysis of marketing problems. Current developments in marketing practice. The relationship of marketing to environmental forces and other business functions. (Spring)

Hassan, Perry

The buyer decision process model as a framework for analysis of how and why products and services are purchased and used. The impact of consumer decisions on the marketing strategies of organizations. Marketing applications in high-tech and service industries. (Fall)

Rau

The marketing research process: designing, conducting, and using market research studies. Managing the market research project; qualitative research; survey and experimental designs; data analysis with statistical software packages. Prerequisite: MBAd 6221. (Fall and summer)

Liebrenz-Himes

Management of the activities involved in marketing new and existing services. The innovation system (behavioral and organizational) of service product decisions, product planning processes, marketing auditing, services and the law, and new service trends. Marketing of intangibles and services is highlighted. (Spring)

Maddox

Examination of advertising and sales promotion from a systems perspective supported by analytical methods and concepts regarding consumer attitudes and behavior. The role of communication in marketing, behavioral research, message design, economic and financial criteria, development of a promotion program. (Spring)

Staff

The selling task, with attention to ethical and legal issues, the selling process, nonverbal language, account management, proposal writing, negotiation. Managerial issues, demand analysis and resource allocation, motivation, coaching and incentives, sales administration, and analysis of sales performance. (Fall and spring)

Rau

Examination of all the stages of a product's life, from idea generation through screening, development, and commercialization. Emphasis on new product development. (Spring)

Dyer

The impact of technology on sales and marketing strategy. Areas explored include e-branding, customer relationship management, permission e-mail, sales force technology enhancement, mobile commerce, online marketing research, and electronic channels of distributions. (Spring)

Hassan

Brand management practices of for-profit and non-profit organizations. The strategic establishment of brand identities worldwide. Effect of country of origin on branding decisions. Development of a brand audit to evaluate country perception and recommend implications for effective brand strategies.

Staff

Examination of principal areas of public policy formulation affecting marketing practice. Topics: advertising, warranties, product safety, health issues, consumer information systems, informal and formal redress mechanisms, business responsibilities. Government, business, and advocate viewpoints presented.

Dyer, Rau

Required capstone course for marketing students. Analysis of complex marketing problems involving policy and operational decisions; emphasis on creative marketing strategy. Prerequisite: completion of at least three Second-Level marketing courses, excluding Mktg 6241. (Spring)

Staff

Experimental offering; new course topics and teaching methods. May be repeated once for credit.

Staff

Same as Fina/IBus/Mgt/SMPP 6297. May be repeated for credit.

Staff

Staff

Staff

Rau, Hassan, Perry

Examination of major theoretical developments in marketing. Open only to doctoral candidates.

Staff

Staff

Limited to doctoral candidates preparing for the general examination. May be repeated for credit.

Staff

Limited to doctoral candidates. May be repeated for credit.