Photos Copyright 1999 Eric
M. Appleman/Democracy in Action. All rights reserved.
Sen. John McCain did not have an Iowa headquarters.
|Choosing a Headquarters Space
There are two basic campaign headquarters philosophies: the storefront and the office tucked away an office building. A high visibility, storefront headquarters can powerfully reinforce the campaign's message, in effect serving as a living billboard or ambassador. Strategically, therefore, a campaign may choose to locate the headquarters in an area with large numbers of persuable voters. The downside of a storefront headquarters is that walk-in traffic can at times be distracting to the staff.
Campaign headquarters have some unique requirements beyond the normal concerns of rent and location. Examples include adequate parking for volunteers and the ability to accomodate a large influx of people in the closing weeks of the caucuses, when the office may serve as a base for busloads of supporters.
As of mid-August 1999 all of the major Democratic and Republican candidates except Sen. John McCain had established headquarters in the Des Moines area. Rep. John Kasich had already ended his exploratory campaign and closed his headquarters and Sen. Bob Smith had left the Republican party and effectively closed his headquarters.