2000 Primary Committee, Inc.
North Woods Advertising
in background: "Hail to the Chief"]. Male
voice over: Grilled tenderloin for fundraiser: $1,000 a plate.
Campaign ads filled with half truths: 10 million dollars.
Promises to special interest groups: Over 10 billion dollars.
[Abruptly stop music]. Finding out the truth: Priceless.
[Fast-paced music]. There are some things money can't buy. Without Ralph Nader in the presidential debates, the truth will come in last. Find out how you can help. Go to voteNader.com.
Vote Ralph Nader for president.
|Background: This ad is modelled on MasterCard's
"Priceless" ad campaign. The juxtaposition of the opening scenes
of Gore and Bush engaged in political gladhanding followed by footage of
Nader at work in his paper-stacked office provides a humorous touch.
The ad concludes with a fast-paced sequence of at least ten different images
of Nader accompanied by some hip music.
MasterCard was not amused by the parody and sued. On Sept. 12,
2000 the United States District Court for the Southern District of New
York denied MasterCard's request to restrain the campaign from using the
spot. MasterCard's actions did have the effect of producing considerable
free media attention for this ad.