Gore/Lieberman, Inc.

30 sec. TV spot  run starting Oct. 7, 2000.

The Campaign Company

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Male Announcer [Music]: The facts on George W. Bush's $1.6 trillion tax cut promise.  Almost half goes to the richest one percent. 

What trickles down?  An average of 62 cents a day for most taxpayers.  Bush gives almost half to the richest one percent, leaving 62 cents to trickle down to us. 

Al Gore builds on a foundation of fiscal discipline. 

Pay down the nation's debt. 

Protect Social Security and Medicare. 

A $10,000 a year tax deduction for college tuition. 

Because the middle-class has earned more than trickle down. 

Background: The Gore campaign released three ads on the same day, all designed to "highlight Gore's plans to strengthen families and ensure that current surpluses are used to enrich, not just the few, but all families."  In case the viewer doesn't catch the point the first time, the announcer twice states the claim that "almost half goes to the richest one percent."