Forbes 2000, Inc.

30 sec. TV spot run in Iowa and NH starting Nov. 15, 1999.

Eisner | Johnson
Political Consultancy

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Steve Forbes: As president I'd propose a new economic plan that would remove this 40% tax burden from middle class families. 

Let's say you have a family of four, your first $36,000 would be free of federal income tax. 

And anything you earn above the $36,000 level, you'd pay only 17 cents on the dollar. 

There would also be no tax on your pensions. No tax on capital gains. And no death taxes. 

Sort of a new principle of taxation. No taxation without respiration.