|Anuncios en Español
Ads in Spanish
RNC issue ad: "Para
Sentirse Mejor" (Oct. 31, 2000)
Bush for President: "Un Nuevo Día" (Feb. 23, 2000--CA)
DNC issue ad: "Word
Association" (Nov. 4-7, 2000--national buy on Telemundo)
|Sierra Club: "Ignorado" (Sept. 19, 2000--CA, FL, IL, NM)|
Party of Virginia
Quarter-page ad run in the Oct. 27, 2000 issues of El Tiempo Latino (red) and Washington Hispanic (blue), two Spanish language weeklies in Northern Virginia, carried the headline "Cuando Hay Educacion, Hay Oportunidad." Although the layouts and photos for the two ads differ, the text of the ads is nearly identical.
|Democratic National Committee
Ads by A. Gutierrez & Associates, Inc. run in about 27 papers, mostly weekly Spanish language papers (English and Spanish papers in New Mexico), in eight states (FL, NV, MO, MI, NM, OH, WA and WI) during the period Oct. 11, 2000 to Nov. 5, 2000. The first one has the same text as the narration of the DNC ad "College for Latinos" while the second one parallels the DNC ad "Niños."
1. Armando Gutierrez produced the DNC ads; the DNC spent $2.7 million on Hispanic TV, radio and print ads. Gutierrez also produced Gore primary ads. After the Democratic National Convention, the Gore campaign brought on the Bethesda, Maryland firm of EMM and Pablo Izquierdo. Gutierrez's ads were more issue-based and Izquierdo's more aspirational, however, the campaign spent much less on Hispanic advertising than did the party.