for President, Inc.
"The Spotlight is On Us"
Every four years the Iowa caucus makes history across America. Why?
As the first presidential contest, it sets the direction for how the leader
of our country is elected.
So, once again, the spotlight is on Iowa. And for the first time it's shining on the Latino community. We're voters too, and George W. Bush believes that all Iowans should help elect a President. That no one be left behind.
In this presidential election you will see a fresh start, the beginning of a new day for Latinos. George W. Bush is a family man. He comes to Iowa to ask for your support because he believe that the American Dream belongs to everyone.
Gov. George W. Bush: Les habla George W. Bush. Es un nuevo dia.
Announcer: Paid for by the George W. Bush for President Committee.
|Background: The Bush campaign launched its
TV advertising campaign on Oct. 25, 1999 with four TV spots and one radio
spot. It described the ads as "a series of positive, issue specific
commercials." The campaign further added, "The television buy is
a mid-size one; the average person in Iowa and New Hampshire will see the
ads approximately three to five times a week."
Analysis: Gov. Bush did well among Hispanic voters in Texas;
his supporters frequently cite exit poll results showing he won 49% of
the Hispanic vote in his 1998 reelection campaign. Now, he hopes
to extend that appeal nationally, including, in this case Iowa.