Bill Bradley for President, Inc.

"Living Room"
30 sec. TV spot run in NH starting Dec. 7, 1999.

Crystal Team

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On Screen: With Bill Bradley.  Bedford, NH Nov. 22, 1999 

Older woman: Senator, what is in your health care plan and what is it going to do?

Bill Bradley: We insure children from birth.

We provide tax relief for working families that have to pay premiums.

We make available affordable health care for all Americans.

You can carry it with you from job to job, if you choose to.  We provide a prescription drug benefit for the elderly so they can get access to life-saving drugs.

And we put doctors in charge of the decision making.

On Screen: Quality health care for everyone.  It Can Happen.

On Screen: To learn more (603) xx  Paid for by...


Admirable goals, but who pays?  The campaign did note in a release that this ad and the companion ad for Iowa were supplemented by three "Internet ads" on its web site and that background information on the Bradley health care plan and testimonials from health care experts and advocates could also be found on its web site.  Also on a positive note, these ads are pretty straightfoward--it's the candidate outlining his proposal without the need for elaborate editing or added music or stock footage of hospitals, medicine bottles and such.