Bill Bradley for President, Inc.

"A Different Campaign"
30 sec. TV spot running in NH and Iowa starting after Nov. 17, 1999.

Crystal Team

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Chyron: A Different Campaign.

Bill Bradley: Wouldn't it be better if we had more than sound bites and photo ops when we were choosing a candidate?  I think so.  That's wy my campaign will try to be different.  It'll concentrate on issues, ones that concern you.  I'll let you know what I think about those issues and what I plan to do if elected.  If will all be spelled out in detail.  Sometimes you'll agree with me, sometimes you won't.  But at least you'll know exactly where I stand.

Chyron: A Different Campaign.  It Can Happen.


Analysis: A "different campaign" is worthy objective, but is it possible in the era of television and polls?  Would "a different campaign" even run 30-second TV spots?