30 sec. radio spots run in
Iowa and in NH starting Jan. 14, 2000.
Announcer: Last year, more than half a million people died of cancer. Betsy Ross Duany wasn't one of them.
Quote: When I was diagnosed with breast cancer, I thought my life was over.
Announcer: Today, Betsy has been cancer-free for almost four years.
Quote: The hardest part was the toll it took on my family.
Announcer: Each year, cancer touches millions of people. That's why the New Hampshire Primary is so important.
Quote: Our next president can help eliminate this disease. We don't want to just hear that the candidates care about cancer. We want to know what they're gonna do about it.
Announcer: It's time we ask the candidates where they stand on winning this battle once and for all.
Brought to you by the American Cancer Society's
New Hampshire volunteers who remind the presidential candidates that New
Hampshire cares about cancer and we vote!
Announcer: In 1996 Margaret Slyby learned she had cancer.
Margaret: It changed my life
Announcer: Today Margaret is cancer free.
Margaret: But my mother had cancer and I am worried about my daughter.
Announcer: Each year cancer touches millions of people. That is why the Iowa Caucus is so important.
Margaret: We know the presidential candidates care about cancer but what are they going to do about it?
Announcer: This year half a million people will die of cancer. It's time we ask the candidates where they stand on winning this battle.
Brought to you by the American Cancer Society because Iowans care about cancer and we vote.
|Background: The American Cancer Society launched its "Campaign Against Cancer" in a Washington, DC press conference on Jan. 13, 2000. ACS described the campaign as a "volunteer grassroots effort supported by a targeted advertising campaign to educate the presidential candidates on cancer issues and urge them to adopt a cancer cure and prevention agenda for the 2000 presidential election." A spokesperson said ACS would spend over $300,000 to run the advertising campaign in Iowa and NH, with about one-third going to radio and the rest to newspaper ads.|