|Jan. 15, 2009--Ikea's family room on wheels makes its
inaugural appearance in downtown DC.
A week or so earlier the company's "Embrace Change" campaign debuted at
a number of
Metro stations. Exciting! slogans! include "Change
Begins at Home!," "Fiscally Responsible Home Furnishings for All!" and
"The Time for Domestic Reform Is Now!" and "Family Values Belong in the
Family Room!" The EmbraceChange09.com
website, which has an animation of two men removing a couch from the
Oval Office, invites users to, "Speak out and let the president know
your suggestions for fiscally responsible home furnishings."