Pepsi Presents The Creative Coalition Inaugural Ball

Purchase, N.Y., January 7, 2009 — Pepsi today announced that it has signed on to present The Creative Coalition Inaugural Ball, taking place in Washington , D.C. on the evening of Tuesday, January 20.

The Creative Coalition Inaugural Ball presented by Pepsi is a benefit gala for The Creative Coalition, the nonprofit, nonpartisan, 501(c)(3) advocacy arm of the arts and entertainment communities. Confirmed hosts include Members of Congress, leaders from the entertainment industry, business, policy and media.

“Pepsi has a long-standing relationship with the creative community and believes in the power of creativity to effect positive change within culture and social institutions,” said Frank Cooper, VP of portfolio brands, Pepsi-Cola North America Beverages. “We are proud to partner with The Creative Coalition on this historic occasion as America ‘refreshes' itself with a new day and a new President.”

“The Creative Coalition Inaugural Ball is a celebration of both this historic moment in world history and the continuing role the creative community will play in influencing the future of our nation,” said Robin Bronk, Executive Director, The Creative Coalition. “We appreciate and value the support of Pepsi in helping to elevate our presence at this year's Inaugural activities.”

During the week of the inauguration, Pepsi will continue its brand re-launch around the ideas of hope, positive change and active participation, through forums, out-of-home communications, television and digital communications.

About Pepsi-Cola North America Beverages

Purchase, N.Y.-based Pepsi-Cola North America Beverages ( ) is the refreshment beverage unit of PepsiCo, Inc., in the United States and Canada . Its U.S. brands include Pepsi, Mountain Dew, Aquafina, Sierra Mist, IZZE, SoBe, Mug, Tava, Tropicana Twister Soda, Tropicana Juice Drinks, Dole and Ocean Spray single-serve juices. The company also makes and markets North America 's best-selling ready-to-drink iced teas and coffees, respectively, via joint ventures with Lipton and Starbucks. For more information, visit .

About The Creative Coalition ( )
The Creative Coalition is the premiere 501(c)(3) nonprofit, nonpartisan social and public advocacy organization of the arts and entertainment community. Founded in 1989 by prominent members of the creative community, The Creative Coalition is dedicated to educating its members on issues of public importance, primarily the First Amendment, public education and arts advocacy. Headquartered in New York City , The Creative Coalition also has offices in Washington , DC , Los Angeles and San Francisco .

Contact: Nicole Bradley
Pepsi-Cola North America Beverages
(914) 253-2964

Morris Reid
Westin Rinehart for The Creative Coalition
(202) 466.7001