Obama for America

ad run in key states starting Oct. 31, 2008 (announced Oct. 30).


More ads
[Music] Male Announcer: Something's happening in America.

In small towns and big cities.

People from every walk of life...uniting in common purpose.

Barack Obama.  Endorsed by Warren Buffett and Colin Powell.

A leader who'll bring us together.

Obama (clip from speech): We can choose hope over fear, and unity over division, the promise of change over the power of the status quo.

That’s how we’ll emerge from this crisis stronger and more prosperous…as one nation; and as one people.

Obama (voiceover)
: I’m Barack Obama, and I approve this message.


Notes: This is one two closing argument 30 second TV ads.  (The other closing argument ad is "Rearview Mirror").  The opening part of "Something" is very similar to one of the Clinton-Gore '92 closing ads, but unlike the Clinton ad this ad switches from the poetic to the practical, noting the Buffett and Powell endorsements and referring on screen to the "Obama Economic Plan."  According to the campaign press release, this ad "highlights that we can choose hope over fear, unity over division, the promise of change over the status quo and vote for Obama, a leader who will bring us together."