Obama for America

"Same Path"
2-minute ad run in key states, announced Sept. 30, 2008.


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Obama: For eight years, we've been told that the way to a stronger economy  was to give huge tax breaks to corporations and the wealthiest Americans, and somehow prosperity would trickle down.
Well now we know the truth.  
It didn't work. 
Instead of prosperity trickling down, pain has trickled up.
Working family incomes have fallen by two thousand dollars a year.
We’re losing jobs. 
Deficits are exploding.
Our economy's in turmoil.
I know that that we can steer ourselves out of this crisis.
But not by driving down the very same path.
And that's what this election's all about.
On taxes, John McCain and I have very different ideas.
Instead of giving hundreds of billions in new tax breaks to big corporations and oil companies, I'll cut taxes for small and startup businesses that are the backbone of our economy.
Instead of more tax breaks for corporations that outsource American jobs, I'll give them to companies who create jobs here.
Instead of extending the Bush tax cuts for the wealthiest -- I'll focus on you.
My plan offers three times as much tax relief to the middle class as Senator McCain's.
If you make less than a quarter million a year, you won’t see your taxes raised one penny under my plan.
And seniors making less than fifty thousand, who are struggling with the rising costs of food and drugs on fixed incomes, won’t pay income taxes at all.
The tax code we have today is over 10,000 pages long.
Almost every bit of it was shaped by some lobbyist taking care of some special interest.
Well, it's time we had a President who puts you first.
I hope you'll log on to BarackObama.com and read my full plan.
It will help jump-start our economy, create millions of jobs, and bring back our Main Streets all across America.
The old trickle-down theory has failed us.  
We can't afford four more years like the last eight.
I’m Barack Obama, and I approved this message because I know that with a new direction, and new policies focused on jobs and the middle class, we can lift our economy and our country.

Notes: This ad was released on the day that Obama outlined his "New Energy for America Plan" in a speech in Lansing, MI.  McCain campaign spokesman Tucker Bounds responded with this statement:

Notes: This is the third ad from the Obama campaign in the last couple of weeks that features Obama talking directly to the camera, and by extension to the viewer, about the economy.  It follows on "A Stronger Economy" (one-minute, Sept. 25) and "Plan for Change" (two minutes, Sept. 17).  The use of longer ads and the direct-to-camera approach implies that the economic situation/crisis merits a more serious response than the typical 30-second spot.