McCain-Palin 2008 

"Sweat Equity"
30-second ad run in key states, announced Oct. 22, 2008. 

More ads
Obama (Oct. 12 clip): I think when you spread the wealth around it's good for everybody.

[Music] Woman 1: I'm Joe the plumber.

Woman 2: I'm Joe the plumber.

Woman 3: I'm Joe the plumber.

Female Announcer: Spread the wealth?

Man 1: I'm supposed to work harder...

Man 2: Just to pay more taxes.

Man 3: Obama wants my sweat to pay for his trillion dollars in new spending?

Woman 4: I'm Joe the plumber.

Announcer: Barack Obama.  Higher Taxes.  More Spending.  Not Ready.

McCain (voiceover): I'm John McCain and I approved this message.