Political Action

"It Could Happen to You"
30 sec. TV ad run on
MTV and Comedy Central starting July 28, 2008.

Produced by Rider Strong for MoveOn's "Obama in 30 Seconds” ad contest.


[Music] Guy 1: I never thought it could happen to me.

Girl 1: I've been living with it for awhile now.

Guy 2: I got it from her.

Guy 3: I mean, this could happen to anybody.

Girl 2: Anybody.

[Sound.  Music stops]

Guy 4: I have hope.

Guy 5: Hope.

Guy 6: Yeah, it's true.

[Music resumes]

Guy 1: I'm sorry mom, I'm sorry.

Guy 7: For eight years...

Girl 2: we all thought it was gone.

Girl 1: And now it's back.

[Music stops] Male Announcer: Hope.  It could happen to you.  [Sound]

Girl 3: This is your brain...

Guy 2: and this is your brain on hope.

[chick peeping]

Guy 2: Any questions?


Notes: "...believed to be the first ever political ad on Comedy Central."  Press release.