Bill Richardson for President, Inc.

"Stand Up"
30 sec. ad run on broadcast affiliates and cable systems in Iowa and across NH starting July 18, 2007.

Produced by Steve Murphy and Mark Putnam of Murphy Putnam Media in Alexandria, VA.

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[Music] Richardson: I’m Bill Richardson … and here in New Mexico, we’ve lost too many soldiers in Iraq … just like Iowa [New Hampshire] and every other state.

We have to end this war now.

The one thing the Iraqis agree on is they want us to leave.

Our troops have done everything we’ve asked and I don’t want to see any more die.

I approved this message because Congress has to stand up to this president. 

We need to get all of our troops out of Iraq. 

George Bush won’t do that.  But I will.


Notes: According to the press releases:
“Governor Richardson knows all too well the pain of the families of fallen soldiers and the human toll the war is taking on our communities and our country. The Governor’s own state of New Mexico has lost 31 soldiers.  Iowa has lost 45 soldiers [New Hampshire has lost 19 soldiers],” said Richardson campaign manager Dave Contarino.  “Congress must stand up to a President who has put our brave military men and women in an impossible situation refereeing a civil war.  Our troops are targets- viewed as occupiers.  If George Bush doesn’t get them out, as President, Bill Richardson will. Every last one of them.  These commercials reinforce that point.” 
On the theme of Iraq compare with Edwards' "We the People" spot from early May and the Dodd ad "Civil" from May 15.  Another point of note is use of the scenice Western imagery.