Obama for America
I’m Barack Obama and I approve this message.
Obama (from the 2004 Democratic National Convention): There is not a liberal America and a conservative America -- there is the United States of America.
Kirk Dillard (Republican Illinois State Senator): Senator Obama worked on some of the deepest issues we had and was successful in a bipartisan way…
Larry Walsh (Democratic Illinois State Senator): The legislation that he carried, he believed in. He was not carrying it for a group. He was not carrying for a lobbyist.
Kirk Dillard: Republicans legislators respected Senator Obama. His negotiation skills and an ability to understand both sides would serve the country very well.
|Notes: The campaign opened with two
ads "Choices" and "Carry," each 60-seconds long. "Carry" opens with
the disclaimer. Not only is this done in a creative way with the
book visual, but it gets it out of the way so the ad leaves the viewer/listener
with an upbeat message at the close ("...would serve the country very well.").
After the disclaimer, the ad goes to a clip from his speech at the 2004
Democratic National Convention, which was many Americans' introduction
to Obama. The focus of the ad is on Obama's work as a state Senator
as related by two testimonials, including one from a Republican.
According to the press release:
"Modest Paid Media Campaign is Part of Larger Outreach PlanOne other tiny point to note is the absence of the campaign logo.