Romney for President, Inc.
30-second ad run in NH starting Dec. 19, 2007.

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[Music] Robert Gay:  My fourteen year-old daughter had disappeared in New York City for three days.  No one could find her.

My business partner stepped forward to take charge.  He closed the company and brought almost all our employees to New York.

He said, 'I don't care how long it takes – we're going to find her.'

He set up a command center and searched through the night.  The man who helped save my daughter was Mitt Romney.

Mitt's done a lot of things that people say are nearly impossible.  But for me, the most important thing he's ever done is to help save my daughter.

Romney (voiceover):  I'm Mitt Romney and I approved this message.


Notes.  From the press release:
In the ad, Robert Gay, a former business partner of Governor Romney, recounts the story of his daughter who disappeared in New York City in the summer of 1996.  When no one could find her, Governor Romney and his colleagues stepped forward and closed down their company in Boston, Bain Capital.  Together, they headed to New York City to aid the search.  Spreading out across the city, they set up command centers, combed through neighborhoods, passed out fliers and drew media attention to the case.  Through their efforts, Robert Gay was reunited with his daughter.  This ad is their story.