2004 Election Cycle
After Sen. John Kerry
gained standing as the party's all but certain presidential nominee in
March he put his stamp on the DNC with a number of appointments to key
positions. More people were added as the year progressed. In
the last month and closing weeks many people went out to work in battleground
states. This listing is compiled from many sources and conversations
and is intended as a detailed sketch of the DNC organization as of Oct.
Democratic National Committee
430 South Capitol St., S.E., Washington, DC
last updated March 26, 2006
||447 Members of the DNC
includes 75 at-large members
who are nominated by the Chairman and approved by the full DNC.
64 members; oversees affairs
of the party in between meetings of the full committee and meets four times
-Rules and Bylaws - James
Roosevelt, Jr. (MA) and Carol Khare (SC)
-Credentials - Marianne
Spraggins (GA) and Keith Umemoto (CA)
-Resolutions - Maria Echaveste
NINE ELECTED OFFICERS
Elected Chairman in February
2001. McAuliffe has served as Finance Director of the DNC and the
Democratic Congressional Campaign Committee; National Finance Chairman
and then National Co-Chairman of the Clinton-Gore re-election committee;
Chairman of the 53rd Presidential Inaugural Committee; and chair of the
Democratic National Convention in Los Angeles. He went to work on
the Carter-Mondale reelection campaign after earning his undergraduate
degree from Catholic University. In 1984 he earned a J.D. from Georgetown
Law Center. McAuliffe grew up in Syracuse, New York.
||Hispanic Caucus -- Chair:
Black Caucus -- Chair: Yvonne
Lesbian, Gay, Bisexual and
Transgender Caucus -- Chair: Jeff Soref
Asian Pacific Islander American
Caucus -- Chair: Keith Umemoto
- Executive Vice President of the AFL-CIO, elected at the federation's
1995 convention and re-elected in 2001; served as an AFSCME international
vice president, 1988-96.
Gloria Molina - one
of five members of the Los Angeles County Board of Supervisors, elected
Feb. 1991; previously served on the Los Angeles City Council and in the
- appointed by President Clinton to the Board of Directors of the Overseas
Private Investment Corporation (OPIC), 1993; first woman elected Mayor
of Little Rock, 1987.
Wellington Webb -
served three terms as Mayor of Denver; first elected in 1991.
Mark Brewer - elected
Chair of the ASDC in June 2003. Elected Chair of the Michigan Democratic
Party in Feb. 1995, re-elected in Feb. 1997, Feb. 1999, and Feb. 2001;
elected Executive Chair in Feb. 2003.
Author of many books including
three national best-sellers (Fire and Ice: the Charles Revson/Revlon
Story; The Only Investment Guide You'll Ever Need; Money
Angles; Getting By On $100,000 a Year (And Other Sad Tales);
Invisible Bankers: Everything the Insurance Industry Never Wanted You to
Know; My Vast Fortune; The Funny Money Game; The Best
Little Boy in the World). His Managing Your Money software
was the market leader. Graduate of Harvard Business School.
While studying Slavic Languages and Literature at Harvard he ran the publishing
business Let's Go: The Student Guide to Europe. www.andrewtobias.com
Has served the Democratic Party
for over 40 years. Director of Party and Government Affairs and Site
Selection at the DNC, 1992-95. Held senior positions in the campaigns
of Jerry Brown, Gary Hart and Michael Dukakis and was California Political
Director for Clinton/Gore in 1992. She has participated in every
National Convention since the 1974 mid-term Charter Convention.
||Alice Travis Germond
Serves as a US Government Representative
to UNICEF and as the Chairman of the Leadership Council on Children Affected
by Armed Conflict. Sits on the Boards of Human Rights Watch and the
International Rescue Committee. Prior to beginning her career in human
rights work, White worked as an international investment strategist as
a partner at Clay-Finlay. She is the wife of Steve Rattner, co-founder
and managing principal at Quadrangle Group, LLC, a private investment firm.
|National Finance Chair
Deputy Chairs (nominated
by the Chairman)
Congressman Mike Honda
as liaisons for both the campaign and the DNC to the Senate and the House
and aid the party in raising the necessary resources to compete against
|Sen. Dick Durbin
(D-IL)(April 15, 2004)
Tubbs Jones (D-OH) (April 15, 2004)
Rep. Ed Pastor
(D-AZ) (May 25, 2004)
March 13, 2004) Moved to DNC from position as Finance Director of
Kerry for President, Inc. Maroney served as Finance Director from
the start of the campaign and has been Kerry's Finance Director since September
1997. Previously, Maroney served as Finance Director for Rep. Joe
Kennedy (D-MA) from 1992-97. Maroney started out under the current
Democratic Party Chairman, Terry McAuliffe, working for former House Minority
Leader Richard Gephardt as Deputy Finance Director in 1991. He is
a 1990 graduate of Rollins College with a B.A. in History and is originally
to DNC at the same time as Maroney, from position as Director of Grassroots
Fundraising of Kerry for President, Inc.
C H A I R M A N '
S O F F I C E
Native of Arkansas.
Assistant to Terry McAuliffe
Previously communications director
to Congressman Adam Schiff, with a brief break in January 2004 to serve
as press secretary on Rep. Dick Gephardt's South Carolina primary campaign.
For the 2002 election cycle, she served as the press secretary for Dario
Herrera's congressional campaign in Las Vegas, Nevada. Alexander
is a graduate of Texas A&M University.
Headed up fundraising for the
DNC's new headquarters and technology infrastructure upgrade. Fundraiser
for the Clinton Presidential Library and Archives. Worked in the
White House Office of Public Liaison, focusing on business outreach, for
two years following the 1996 campaign. Worked on Bill Clinton's presidential
campaign starting Nov. 1991 in New Hampshire and continuing through later
primaries, the convention and the general election in Kentucky. Graduate
of Marist College with a degree in political science, 1991; Master's in
international political economy from the London School of Economics, 1999.
Previously Chief of Staff to
Chairman McAuliffe and before that, from 1999-2000, Deputy Executive Director
of the DNC. He joined the DNC in 1997 as Mid-Atlantic and Northeastern
Political Director. Prior to joining the DNC, Wachs spent a number
of years managing campaigns around the country.
|Chief Operating Officer
Previously served as Acting
Assistant Secretary for Administration and Management at the United States
Department of Labor; Executive Director of Man to Man/Sister to Sister;
Clinton-Gore 1992 Transition team; Director of Convention Management for
the 1992 Democratic National Convention; Legislative Assistant to U.S.
Congressman Edolphus Towns. Daughtry is Pastor of The House of the
Lord Church in Washington, D.C. Graduate of Dartmouth College and
native of Brooklyn, NY.
|Chief of Staff/Director
of Administrative Services
CFO at the DNC since 1992.
Previously he worked for a decade as a CPA in Lexington, KY, 1982-92.
Financial Vice President and Controller for Melco Construction in London,
KY, 1980-82. Senior Manager at PriceWaterhouseCoopers in Lexington,
1978-80. Staff Accountant at Deloitte & Touche in Lexington,
1976-78. Bachelor's degree in Accounting from Morehead State University
in Morehead, KY.
|Chief Financial Officer
by Kerry) Boston native. Partner in the Dewey Square
Group, which he founded. Chief political strategist at the DNC during
the 2000 general election. Oversaw strategy and field operations
in Iowa and NH for Gore 2000. National campaign manager for Vice
President Gore in the 1996 re-election campaign. National field director
for Clinton/Gore '92, then worked on the transition.
took over from John Sasso in September. (Sasso switched to traveling
with Kerry. He had been announced as General Election Manager on
April 2, 2004-"to represent John Kerry at the DNC and work with Mary Beth
Cahill, Chairman Terry McAuliffe, and his team to manager general election
activities and coordinate the DNC's efforts with the Kerry campaign."
Sasso is President of Advanced Strategies, a business consulting firm specializing
in government affairs and communications. Helped manage Gov. Michael
Dukakis' 1988 presidential campaign; served as Dukakis' chief of staff,
1983-87. Sasso's deputy was John Giesser).
See also Kerry-Edwards
P O L I T I C A L
(announced as "General Election
Strategist" in February 2003) Gore-Lieberman State Director in the
2000 General Election campaign. General consultant to Tom Vilsack's
gubernatorial campaign in Iowa in 1998. Wisconsin state director
for Clinton/Gore 96. Consultant for the Human Rights Campaign's OutVote
96 project. Political director of Emily's List. Campaign manager
for Geraldine Ferraro's 1992 U.S. Senate race. Worked on the Iowa
caucuses for Gary Hart in 1987 and Michael Dukakis in 1988. First
presidential campaign worked on was Sen. Ted Kennedy in 1980. Native
of Cedar Falls, Iowa. ...final month of the campaign as in Wisconsin
as Chief Wisconsin Strategist
|Director of Political Strategy
(started at the DNC in November
2003; served as a consultant for all of 2003) Partner at Mammen,
Pritchard & Associates a Democratic persuasion mail consulting firm
in Washington, DC. Founder of Democratic GAIN, an organization that
trains and places staff on Democratic and progressive campaigns, incorp.
in 2003. Served as Northeast/Midwest Campaign Director for the DCCC,
1997-98. B.A. in political science from American University in Washington,
DC. Raised in Boston.
(liason with non-targeted states;
liason for deployment of DNC Capitol Hill staffers out into the field in
the last month) Field director on the 2003 Kentucky Coordinated Campaign.
|Political Department Manager
(Writes political briefings
and tracks polling for the Chairman and senior staff). Joined the
DNC in August 2003 as a Political Operations Coordinator. Previously,
he was an intern for John Kerry for President and the Office of Sen. Hillary
Rodham Clinton. He graduated from from Columbia University with a
B.A. in Political Science. ...in Wisconsin for the last five weeks
of the campaign, first doing GOTV, then a student coordinator.
(started after the Democratic
National Convention) President and founder of CA. Benton Associates,
a Washington, DC political and public affairs consulting firm. In
the 2000 cycle, Benton served as the Mid-Atlantic political director for
the DNC, overseeing the coordinated campaigns for Pennsylvania, Maryland,
Delaware, West Virginia, Virginia, Ohio, and the District of Columbia.
Benton has managed and advised Democratic candidates and officeholders
in their campaigns for office at the local and state levels. In 1994,
she managed Maryland Attorney General J. Joseph Curran, Jr.'s successful
re-election effort. In 1995, she managed the campaign for Mayor of
the City of Baltimore. She managed Ray Schoenke's gubernatorial campaign
until he left the race. In 1996, Benton worked as Sen. Barbara Mikulski's
(D-MD) national political director and liaison to the Senate Democratic
Leadership. Benton holds a BBA in Finance from the University of
Houston and has completed all coursework for a Masters in Public Administration.
of Base Vote
(September 2003) Served in various
senior political appointment positions in the Clinton administration.
Chief of staff for the Overseas Private Investment Corp. (OPIC); previously
served as special assistant to the deputy chief of staff in the White House;
and during the first term worked on reinvention at Occupational Safety
and Health Administration (OSHA). Master's degree in public administration
from Harvard's Kennedy School of Government; undergraduate degree from
|Director of Hispanic Outreach
and Senior Advisor
Worked as a management consultant
serving as Director of Human Capital and Performance for Resource Consultants,
Inc. Worked eight years in the Clinton Administration including at
the White House as Special Assistant for Personnel, at the Department of
Transportation as Deputy Chief of Staff to the FAA Administrator, and at
the Pentagon as Deputy Assistant Secretary of the Army for Civil Works.
In 2000 was Regional Field Director for Central Florida for the Gore/Lieberman
campaign and the recount effort. Worked on Mark Warner's 2001 gubernatorial
campaign in Virginia and on the Clinton/Gore campaigns in 1996 and 1992.
J.D. from Villanova Law School; undergraduate degree from Smith College.
|Hispanic Voter Contact
||Marie Therese Dominguez
(announced September 16, 2003)
Parker has worked on Democratic campaigns in Connecticut, Louisiana, North
Carolina, and Maryland. He spent nearly 10 years as a Legislative
Assistant for the Congressional Black Caucus (CBC). His private sector
experience includes serving as Managing Director and Founding Member of
Westin Rinehart, a Washington, DC-based lobbying firm with a Fortune 1000
client base, President and Founder of Capitol Consulting Group, LLC, where
he focused on minority business development, and Director of Community
Affairs and Youth Development for the New Orleans Sports Foundation.
|Senior Director, African-American
(on June 4, 2004 announced as
the Kerry campaign's senior advisor on disability issues) Director
of the DNC's Disability Outreach Initiative, announced in June 2002.
Executive director of the Presidential Task Force on Employment of Adults
with Disabilities, announced on June 26, 1998. Director of Disability
Outreach in the Office of Public Liaison for the 1996 Clinton/Gore General
Election Committee. Co-founder and moderator of Justice For All.
Director of Governmental Affairs and Advocacy for the Spina Bifida Association
of America, 1990. Native of Tennessee.
|Director, Seniors Outreach
-National Democratic Seniors
(started July 14, 2003) Prior to
joining the DNC, Stern was Dorot Law Fellow at the Alliance for Justice
(AFJ) in Washington, D.C.; he worked on AFJ's Judicial Selection Project.
Stern earned his law degree from Northeastern School of Law, 2002.
While in law school he worked for the U.S. Department of Justice-Civil
Rights Division; the Whitman-Walker Clinic in Washington, D.C.; the Children's
Law Center, Inc.; and Human Rights Campaign (HRC). Stern led the
Marietta College (Ohio) Young Democrats, and volunteered on the 1994 and
1996 campaigns Rep. Ted Strickland (D-OH) and the 1996 Clinton/Gore campaign.
He also interned for Project Vote.
|Director, Office of GLBT
||Eric J. Stern
(announced May 3, 2004)
For the past three years, Lee has served as Legislative Aide and Legislative
Correspondent for Congressman Xavier Becerra (CA-31), an Executive Committee
Member of the Congressional Asian Pacific Caucus (CAPAC). Among other
duties, Lee advised Rep. Becerra on issues pertinent to the APIA community
and staffed the Congressman during his Ad Hoc Committee Chairmanship to
Revise the Bylaws for CAPAC. Lee is a graduate of the University
of Maryland, College Park.
|Office of Asian Pacific
Islander American Outreach
Executive Director of College
Democrats of America. From Bethesda, Maryland. Graduate of
Amherst College in Massachusetts. He served as president of the Amherst
College Democrats, an officer on the College Democrats of Massachusetts,
National Communications Director of CDA and National Vice President of
CDA. In 1999 he interned for Rep. Bill Luther (MN-6) and in the Gore
2000 national headquarters. In 1998 he organized students through
his high school's Young Democrats and served as a GOTV Coordinator for
congressional candidate Ralph Neas (MD-08).
|Director of Youth Outreach
Came to the DNC from position
as Director of Program Development at Environmental Resources Trust, Inc.
an organization "implementing economic ideas that address today’s environmental
challenges." "She has served with nonprofit organizations committed to
poverty reduction, the environment, and social justice." She worked at
the Catholic Campaign for Human Development and launched its development
program. Master's degree in theological studies from Harvard University.
|Director of Religious Outreach
Director of Native American
outreach for the Kerry/Edwards campaign. On four and a half month
leave of absence from position as director of support services for the
Confederated Salish and Kootenai tribes (Northern Montana); ran the tribal
substance and alcohol abuse program for about eight years. Taught
at the Two Eagle River School for three years.
|ad-hoc Native American
Note that a number of outreach staff, while
physically based at the Kerry campaign, were on the DNC payroll.
(named by Kerry; announced
April 16, 2004) Serves on the Board of the CBC Political Action Committee.
Headed Vice President Gore's leadership PAC, Leadership '02, after serving
as Secretary of Gore/Lieberman 2000 and as Director of African American
Outreach. At the DNC she served as chair of the Women's Leadership
Forum and helped to found the Women's Vote Center.
Advisor African American Outreach
(liaison field, political and
other departments) Director of delegate operations for Sen. Joe Lieberman's
2004 presidential primary campaign, announced Feb. 10, 2003. Served
as Vice President of Operations for Kwame Building Group, Inc. In
2000, he was Deputy Chief Operating Officer for the 2000 Democratic National
Convention in Los Angeles. From 1998-2000, Nugen was the Deputy Director
and then the Director for the Office of the Secretary at the DNC. He spent
time as a regional field director for the '98 South Carolina Coordinated
Campaign and as the field director for the 2000 South Carolina tracking
F I E L D
C O O R D I N A T E D
C A M P A I G N S in the states >
Coordinated Campaign consultants
hired through the DNC for each state
by Kerry for President, Inc. on April 16, 2004 as Deputy National Field
Director) Previously served as New Hampshire State Director for the
Dean campaign. Political director for Gov. Jeanne Shaheen’s 2002 bid for
the U.S. Senate. Political director for Shaheen’s 2000 race for Governor.
Prior to that, Hicks served as Shaheen’s Health Policy Advisor. From
1993-97, she served as executive director of New Hampshire Citizen Action.
Worked for Vice President Al
Gore's presidential campaign in 2000 in four states including Florida,
where he managed daily field operations for the general election and recount;
during the 2000 New Hampshire primary campaign he worked as a field organizer
for Gore in Nashua. Native of Silver Spring, MD.
|NV, OR, WA, WV
Deputy Desk: Michelle
Managed Vince Orza's campaign
for the Oklahoma Democratic gubernatorial nomination in Aug. 27 2002 primary/Sept.
17 runoff. Worked as an AFL-CIO organizer in Washington, D.C.
Northeast regional director for Al Gore's 2000 presidential campaign.
Deputy Desk: Jessica
Chicago political strategist/community
organizer. Served briefly as national field director on Carol Mosely
Braun for President, March-May 2003. In 2000 was deputy director
of the Florida Democratic Coordinated Campaign. Deputy director of
the Office of Voter Participation at the DNC, 1995-97.
|AR, LA, VA
Deputy Desk: Ashley
Deputy campaign manager on Joe
Lieberman for President. National political director for Senator
Tom Daschle, the Democratic Leader in the Senate, directing DASHPAC and
overseeing his activity at the DSCC. Campaign manager and chief spokesman
for Tom Strickland's 2002 US Senate race in Colorado. In 2000 he
served as national finance director for the DNC, raising over $185 million.
Earlier in the 2000 cycle he worked for Vice President Gore's leadership
PAC and on Gore's 2000 primary campaign. He has also worked for the
DSCC, Sen. Bob Kerry, Sen.. Carl Levin and on many other campaigns.
|ME, NH, PA, MI
Deputy Desk: Eileen
Director of Elections at the
DNC in the 2002 cycle. Directed the Michigan Democratic Coordinated
Campaign in 2000.
Deputy Desk: Alicia
On Joe Lieberman for President,
Inc. served as Deputy Campaign Director for Constituency Outreach and Chief
of Staff for Hadassah Lieberman; started on the campaign in February 2003.
Southwestern States Campaign Director and co-developer of the Hispanic
Outreach Strategies Project at the DNC in the 2002 cycle. (She has
also served the DNC in the Chairman's Office, the Campaign Division as
Deputy Director of Latino Outreach & Base Vote, and as the Deputy Southern
Political Director in the '94 Coordinated Campaign). Special Assistant
to the President and Chief of Staff for the White House Office of Political
Affairs during Clinton's second term. Deputy Director for Government,
Business and Community Affairs on the 53rd Presidential Inaugural, and
Deputy Public Liaison Director on the '96 Clinton/Gore campaign.
Scheduler for Congressman Bob Filner (CA-51), 1993-94. National Operations
Director for LULAC National Educational Service Centers. Investigator/Legal
Assistant at the Consumer Protection Division of the Texas Attorney General’s
Office. Texas native.
|AZ, NM, CO
||Cynthia Jasso Rotunno
Deputy Desk: Adam
(Mook started in mid-July 2004;
he closed out the campaign as GOTV Director in Wisconsin). Served
as deputy field director on Howard Dean's NH primary campaign, starting
April 20, 2003 through the primary. Previously worked for NYC councilwoman
Eva Markowitz. Field director for the Vermont Democratic Party Coordinated
Campaign in 2002. B.A. in classics from Columbia University, 2002.
Worked for the Vermont Democratic House caucus in 2000 and the Vermont
Democratic Party as a canvasser in 1998.
|Deputy Field Director for
Reporting and Programs
(started late July 2004 right
before the Convention) Training director for Democratic GAIN.
Howard Dean’s Congressional District Director during the New Hampshire
presidential primary. Earned his Bachelor's degree at Wabash College
in Crawfordsville, Indiana and his Master's degree from Harvard Divinity
School. Grew up outside of St. Louis, Missouri.
|Deputy Field Director for
Training and GOTV
Previously worked with the DNC
Finance Committee managing and coordinating logistics operations for donors
attending the Democratic National Convention in Boston. Assistant
to the Chief-of-Staff and Deputy Scheduler for Sen. Evan Bayh (D-IN).
Bachelor's degree in American Studies from Georgetown University.
|Deputy Field Trainer
Founding partner of FieldWorks,
a political consulting firm specializing in grassroots organizing and field
strategies. Directed the DNC's 2000 Coordinated Campaign. Director
of Delegates for Gore 2000. Special Adviser and Director of Operations
at HUD under Andrew Cuomo, 1999. A Deputy Political Director at the
DNC and its Voter Contact Director during the 1998 election cycle.
In 1995-96 Moskowitz and a co-worker overhauled the DNC training program.
Worked for the PIRGs as a NJ staffer and as Campus Programs Director.
Graduate of the University of California at Berkeley. Grew up in
San Rafael, Calif.
Partner at Piper Rudnick Gray
Cary in Boston. Senior advisor to the Gore/Lieberman 2000 presidential
campaign and the Democratic National Committee. Senior advisor for
the national field strategy for the Clinton/Gore presidential campaign
and the DNC in 1992 and 1996. Chief campaign consultant for Sen.
Edward M. Kennedy's 1994 re-election campaign. Assistant secretary
of the Executive Office of Administration and Finance in Massachusetts,
1989-90. National field director for Dukakis/Bentsen presidential
campaign. Deputy secretary of the Executive Office of Communities
and Development in Massachusetts, 1986-87. Chief Secretary of the
Office of Gov. Michael S. Dukakis, 1983-85. J.D., Boston University
School of Law, 1984. B.A., Harvard University, 1980.
|Early Vote (focused
on FL, PA, NH and ME)
Worked on Howard Dean's New
Hampshire primary campaign first as Seacoast area organizer, then as regional
director in the Concord office. Graduate of the George Washington
University with a degree in political science, May 2003. From Santa
Fe, New Mexico.
|Early Vote/Vote by Mail
Served as Deputy Political Director
on Joe Lieberman's presidential campaign, 2003-04. Worked on Al Gore's
presidential campaign and in the Clinton White House. Lavery's father
served as a Connecticut State Senator at the same time as Sen. Lieberman.
V O T E R
C O N T A C T
Demzilla - internal transactional
database, includes donors, activists, party leaders; used for managing
voter registration, organizing and donor prospecting efforts (built by
Plus Three LP)
DataMart - Web-based, open
Graduate of Cornell University
with a degree in history, 1996. From Maryland.
|Voter Contact Director
||Lina (Petty) Brunton
Graduate of Elon University's
School of Communications in Elon, North Carolina.
|Deputy Voter Contact Director
|Voter File Manager
(started after the Democratic
National Convention) Training Director for Democratic GAIN at the
2004 Democratic National Convention in Boston (over 200 speakers and 4,200
trained during the week). National communications director for America
Coming Together (ACT) and the Partnership for America's Families, as well
as national field director for Cover the Uninsured Week, 2003. Deputy
campaign manager and political director on Sen. Max Cleland's (D-GA) 2002
re-election campaign. Communications director in VA 4th CD special
election in 2001. In 2000 managed Maryanne Connelly's congressional
campaign in NJ's 7th CD, gaining an upset win in the primary, but losing
in the general against Mike Ferguson. First campaign job was deputy
research director for Sen. Paul Wellstone's (D-MN) 1996 re-election campaign.
B.A. in International Studies from Vassar College.
|Director of Targeted Communications
(Mail and Phones)
Mail: The Strategy
Group, Ambrosino Muir & Hansen, Ewing Tapper (Pat Ewing), Mammen Pritchard,
Message and Media, MSCH Partners, Inc.
(a late national mail program)
Started Phil Giarrizzo Campaign Consulting in 1991. (Earlier in the
2004 cycle did direct mail for Wesley Clark's presidential campaign for
a number of states including OK, ND, and TN; for Craig Varoga). Worked
for Willie Brown in the California State Assembly. Spent 15 years
in the labor movement, including being the head of SEIU Local 660, a 40,000
member local in Los Angeles, and served on the SEIU International Executive
Before joining the DNC, Chaudhury
worked for People for the American Way. She held several positions
during her years there, including Media Research Analyst, Web Content Manager
and Online Organizer. Graduate of Trinity College in Hartford, CT
with a degree in Political Science and Women's Studies, 2002. Born
and raised in New York City.
|Director of Online Organizing
for the Voter Contact Dep't
Increasing the DNC's
online activism and communications. Worked with the political and
field departments to use technology to increase civic participation.
Ran the DNC's meetups, online political and base-vote campaigns and Organizing
Toolkit (which was a site that allowed all field offices to customize canvass
and outreach literature and order it through a union printer in their area
for delivery or pick-up). Active in the media, fundraising and blogging
side of the party's internet work. Worked regularly with state
parties to help them increase their online presence.
||Ann F. Lewis
Voting Rights Institute
On Oct. 5, 2004 the Kerry campaign
and the DNC announced members of their Election
Protection Advisory Task Force.
C O M M U N I C A T I
O N S
Staff of 34 organized into
8 sections (national team, regional, specialty, radio, speechwriting, Media
Center Director, media surrogates, Nader).
(announced as National Spokesman
on March 15, 2004; succeeded Debra DeShong as Communications Director in
June 2004) Cabrera most recently served as spokesperson for Sen.
Joe Lieberman's presidential campaign. He was former Vice-President Al
Gore's spokesperson from 1998 to 2002, working both at the White House
and on Gore's presidential campaign. Cabrera also served as Communications
Director for the Recording Industry Association of America. Originally
from California, he is a graduate of Pomona College.
[also point of contact for specialty
press] Welch joined the DNC after serving as the Director of Communications
for the Florida Education Association. He is a former journalist
and worked for four years as Communications Director of the Florida Democratic
Party. He also worked as Director of Communications for the Florida
Department of Health under the Lawton Chiles administration. Welch
is a native of Washington, D.C and a graduate of the University of West
[Wrote most of the press releases]
Gannon served as press secretary for Howard Dean's Iowa caucus campaign.
Graduate of Northwestern University with a degree in communications.
|Deputy Press Secretary
(joined the DNC in July 2004)
Previously a communications intern for the Glover Park Group and before
that for Senator Biden. Worked on Congressman Jim Maloney's re-election
campaign in 2002. Graduated from Georgetown University's School of
Foreign Service with a degree in International Political Economy.
|Assistant Press Secretary
(started mid-August 2004) Graduate
of Augustus Adolophus College. ...deployed to Nevada for
the close of the campaign.
|Assistant Press Secretary
Before joining the DNC Earnest
served as Communications Director for Rep. Marion Berry (D-AR); he was
Berry's Deputy Campaign Manager during his successful 2002 re-election
campaign. Previously Earnest worked at the media consulting firm
of Squier/Knapp/Dunn, where he formulated media strategy for the firm's
corporate and political clients. Before moving to Washington, DC,
Earnest worked in the Houston office of Varoga & Rice (now known as
Varoga, Rice & Shalett) as an Account Executive for the political consulting
firm's local, state and national clients, including Gore-Lieberman 2000.
[As Regional Media Director Earnest directs Operation Area Code -- "the
DNC's effort to amplify the Democratic message in 'Battleground States'
by coordinating with State Parties to reach out to local media outlets."]
|Regional Media Director
Regional Press Desks
Gibbs previously served as Deputy
Press Secretary, as the Communications Director for the Women's Vote Center
and as Deputy Communications Director. Before coming to the DNC,
she served as the Marketing Associate for the National Newspaper Publishers
Association, where she oversaw advertising placement and schedules for
over 220 African American newspapers and served as the organization's political
liaison. Graduate of the University of Virginia with a Bachelors
Degree in Government.
||Daniella Gibbs Leger
...deployed to Nevada for the close
of the campaign.
(took leave of absence to work
at the DNC) Communications director for Congressman David Price (D-NC)
since 2001, and has also managed the communications operations for his
reelection campaigns. Prior to that, Lowell worked for five years
as an on-air television news reporter at stations in New York and North
Carolina. She is a graduate of Cornell University.
-succeeded Christina Saunders,
who went to Florida to work on the campaign there
(Soto served as an on-the-record
and bilingual spokeswoman, cultivated relationships with reporters at DC
bureaus of targeted regional outlets, and tailored national message with
state communications staff to resonate with voters locally). Before
joining the DNC, Soto was a Press Aide for the 2004 Democratic National
Convention in Boston and prior to that served as a Press Secretary to California
State Controller Steve Westly. Soto is a 2002 graduate of Stanford
University with a B.A. in Political Science. ...in the final weeks
of the campaign, Soto was deployed to Las Cruces, New Mexico and served
as the Southern New Mexico Press Secretary.
press desk for over 25 states
Press Assistant, Regional:
(announced June 22, 2004) Prior
to joining the DNC, Diaz was the D.C. Correspondent for the Puerto Rican
newspaper El Vocero. She previously has served as Communications
Director for Congressman Jose Serrano (NY-16), as Hispanic Media Coordinator
for the Democratic Congressional Campaign Committee, and as Deputy Communications
Director for the House Democratic Caucus. Diaz is a graduate of the
University of Puerto Rico School of Law.
|Director of Hispanic Media
(announced June 29, 2004) Previously
served as Director of Communications to Rep. Bobby Rush (IL) and as Press
Secretary to Rep. Gus Savage (IL). He is a former Manager and Spokesperson
for Space Science at NASA and served on the Presidential Commission on
the Shuttle Challenger Accident. Bachelors and Masters degrees from
Howard University. Marshall has produced commercials and films for
groups as diverse as the Congressional Black Caucus, the Pentagon, Miss
America, Clairol, Kenneth "Babyface" Edmonds, and the Montel Williams Show.
His 1999 film "Journey: The Black Astronaut", aired on PBS, earned him
the Program of the Year Award from the American Association of University
|Director of African American
||William Marshall, Jr.
(announced July 15, 2004) Richardson
first joined the DNC in October 2003 and served as Radio Booker and later
as Communications Coordinator. After graduating from the University
of Chicago in 2001, he joined Teach For America, the national service corps
of teachers. Richardson spent two years as a high school social studies
teacher in New Orleans, Louisiana, where he was named Rookie Teacher of
|Director of Specialty Press
(Gay & Lesbian, Women, Young, APIA...)
Press Assistant, Specialty: Jennifer
|Director of Speechwriting
as lead speechwriter for Vice President Al Gore; speechwriter for Rep.
David Bonior; worked for Sen. Lloyd Bentsen.
Worked as a policy coordinator
on Howard Dean's campaign after leaving his job as an associate at the
Seattle firm of Keller Rohrback.
|Rapid Response Coordinator
Press Assistant: Sibhan Oates-Judge
Extensive career in journalism;
started with Mademoiselle and then Vogue; also including
features editor for a newspaper in Aspen, CO; Washington correspondent
for Women's Wear Daily; chief diplomatic correspondent for CNN.
Author of How Jimmy Won. (William Morrow & Co., 1977). Graduate
of Boston College.
|Deputy Radio Director
More Radio: Gary Meltz,
James McPhillips, George Goodno
Note: Hoffman and
Slutsky were on the DNC payroll for most of the general election but worked
directly for the communications team at Kerry-Edwards headquarters (for
Stephanie Cutter) and were based there for most of the campaign.
Joined the Kerry campaign in
November 2003 and served as Director of Surrogates out of the war room,
reporting to Communications Director Stephanie Cutter; later worked on
surrogates for the Democratic National Convention, for response activities
at the Republican National Convention, and during the debates. President
of The Hoffman Group, a full service public affairs firm she founded in
1995. For the Clinton Administration starting in January 1993, Hoffman
served as Advisor to the Deputy White House Chief of Staff, and then in
the White House Counsel's office as a member of the Attorney General-Designate's
Confirmation Team. At Department of Justice under Janet Reno she
served as Special Assistant to the Attorney General for Legislative Affairs,
and then as the Director of the Justice Department's Office of Public Liaison
and Intergovernmental Affairs. Legislative Director for Handgun Control,
Inc., from 1987-92.
|Senior Advisor for Surrogate
Field staffer on Kerry's Iowa
caucus campaign starting in Aug. 2003 (initially responsible for a fifth
of Polk County; as more people were added focused on Urbandale, Ankeny
and Johnston). After Iowa proceeded to contests in NH, SC, VA, WI,
MN, TX and LA. Started on surrogate communications in May 2004.
Graduate of Northeastern University in Boston, MA with a degree in political
science. Interned on Kerry's 2002 re-election campaign.
to the Senior Advisor
|Media Center Director
keeping track of Nader's activities
(for last month-plus of the campaign) Press Secretary/Senior Policy
Advisor and then Director of Government Relations for the National Audubon
Society. Director of Communications for Americans for a Sustainable
Economy. Served as a legislative assistant and press secretary for
two California representatives, Pete Stark and Nancy Pelosi, over a period
of 14 years, ending in 1996. B.S. in Political Science from South
Dakota State University.
Former union organizer.
S U R R O G A T E S
addition announced April 16, 2004-"charged with designing and managing
the DNC's surrogate operation") Former advisor to the Dean campaign.
Former chief of Staff to Congresswoman Rosa DeLauro (D-CT).
Heather Mead, Clarinda Landeros, Hilary Klein, Carlos Jackson, Patrick
(Fall 2004) Served as
Senior Advisor to the Kerry campaign, overseeing its scheduling and advance
operation, announced April 16, 2004 and continued through to the Convention.
Partner at Dickstein Shapiro Morin & Oshinsky LLP. Kadzik is
a veteran of presidential campaigns and Democratic conventions since 1980.
He did advance for Kennedy in 1980, was Ferraro's scheduler in 1984, was
an advisor to the field operation and for the debates for Dukakis/Bensten
in 1988, was an advisor to the DNC on surrogates at the debates in 1992,
ran surrogates for the Clinton/Gore re-elect in 1996, and was an advisor
to the DNC in 2000. He has also served as an Advisor to the White
House. Worked as an Assistant United States Attorney, 1978-80.
Judicial law clerk. J.D. from Georgetown University Law Center, 1977.
B.A. from State University of New York at Buffalo, 1974.
|Senior Advisor-debate response
T E C H N O L O G Y A N D
I N F R A S T R U C T U R E
Kelly served as Research Director
in the 2000 cycle.
|Director of Technology
Previously served as Deputy
Director of Internet Operations under Linda Sinoway. Worked on the
Democratic Coordinated Campaign in Connecticut, 1996. In Spring of
1995, while working for a law firm in South Carolina, Folley produced a
website for the South Carolina Democratic Party.
|Director of Internet Operations
Previously worked as an editor for
several technology-related publications in San Francisco, most recently
CNET.com. Graduate of St. John's College in Annapolis.
|Web Content Developer [Kicking
R E S E A R C H
Staff of about 16-20 people.
director since 2001; started at the DNC research department in 1997.
Did research for Harvey Gantt's 1996 U.S. Senate campaign in North Carolina.
Worked at the Democratic Congressional Campaign Committee. Interned
for Rep. Nancy L. Johnson (R-CT). From Connecticut.
|Deputy Research Director
in Washington, DC as research director for the Feminist Majority Foundation.
Was a doctoral candidate in sociology (The Center for Research on Women
and Gender) at the University of Illinois at Chicago.
I N D E P E N D E N T E
X P E N D I T U R E S
"placement of more than
$100 million in presidential advertising and directed television, radio,
mail, and phoning efforts in 20 states"
FEC summary shows independent
expenditures totalling $120,449,777.
|Director Independent Expenditures
2004) On leave of absence from the AFL-CIO, where she worked as Voter
Contact Coordinator starting in 2001. Directed the DCCC’s $50 million
issue advocacy campaign in 2000. Has managed various congressional
and Senate campaigns, including Dottie Lamm's U.S. Senate race in Colorado
in 1998. At EMILY’s List designed and directed staff training program.
Worked on the national campaign staff of Sen. Tom Harkin’s 1992 presidential
campaign. Degrees in political science and English literature from
Wheaton College in Norton, Mass.. Native of Amherst, Mass..
F I N A N C E
national staff of 120 and a major
donor base of about 2,000; raised over $100 million
|National Finance Director
||Jackson "Jay" Dunn
Aug. 2001) Dunn served as Associate Director for Public Liaison in
the Clinton White House. During the Clinton-Gore re-election campaign,
he served as Regional Finance Director and later operated the southern
political desk. He has a B.A. in Journalism from the University of
North Carolina at Chapel Hill and an MSC from the London School of Economics.
|Assistant to the National
Two years as Special Assistant
to Sen. Barbara Boxer (D-CA). Two years with Counterpart International,
Inc., an international non-profit working on microenterprise programs in
the former Soviet Union, the Philippines, and Zimbabwe. B.A. in Political
Science from Whittier College.
|Finance Chief of Staff
Regional Finance Directors
||Meredith Jones Dewitt
American Leadership Council
Note: There were additional
councils (Democratic Business Council, Jefferson Trust, Hispanic Leadership
Council, Gay & Lesbian Leadership Council); the councils have more
importance in non-election years, when they provide something to organize
around, but with the presidential campaign setting the theme much of these
efforts were folded into the regional structure.
Prior to the DNC, Zucker worked
with a number of progressive and Democratic organizations as a fundraiser,
legal counsel, and field organizer. Experience includes national
field organizer for The Interfaith Alliance (1999), executive director
of And Justice for All (AJA), an organization dedicated to involving heterosexuals
in the bisexual, gay, lesbian and transgender rights movement (1996-97),
field intern at the Human Rights Campaign and coordinator of HRC's Pacific
Northwest Equality Tour, and development assistant at the Democratic Leadership
Council. B.A. in Political Science from Yale University and a J.D.
from Georgetown University Law Center.
Operations Manager for Finance
legal, compliance, vetting, and data-management for the DNC's major-donor
M A R K E T I N G
Raised $228,000,000 in 2004
through direct response techniques:
Mail and Telemarketing $140
million (of that Telemarketing about $35 million), Internet - $65 million,
and Canvassing - $23 million.
According to Hal Malchow,
in 2004 the DNC sent out 62 million pieces of prospecting mail ("huge"
compared to 2000) and achieved a net on that of $13 million. Malchow
said the DNC "mailed every Democrat in America that we could identify over
the age of 45, twice."
Direct Mail Consultant:
(Frank O'Brien, Scott McConnell, Anita Pearson)
Direct Mail/Online Advertising:
Partners, Inc. (Hal Malchow)
Street Canvassing Program:
(at the DNC since 2000)
Previously served as a senior consultant with O'Brien, McConnell, Pearson
(OMP), 1999-2000; Director of Development for the National Environmental
Trust, 1997-99; Deputy Director of Development for Membership at the Human
Rights Campaign, 1994-1997; worked for the direct mail firm of Malchow
and Company, 1992-94. Field organizer in Nashua, NH on Sen. Bob Kerrey's
presidential campaign in 1991-92. B.A. in Political Science and Public
Administration from Elon College in North Carolina, 1989.
|Deputy Marketing Director
Took on management of the national
canvassing campaign in 2004; joined the DNC in 2002, originally hired to
write follow-up letters to constituent mail and acknowledgements for gifts.
Prior to joining the DNC, Johnson worked a stint at Friends of the National
Zoo (FONZ) as a membership and database manager, and on several D.C. campaigns.
Graduate of American University with B.A. in International Relations, 1996.
|Marketing Manager (Fundraising
Note: The canvassing
program was a success not only in terms of generating millions of dollars,
but also new prospects for fundraising and information for state party
(joined the DNC in 2001).
Worked at the Clinton White House as associate director of the Gift Office
(responsible for receiving and acknowledging gifts sent to the First Family).
Graduate of Marymount University in Arlington, Virginia with a B.A. in
History, 1999. As a student volunteered for President Clinton’s re-election
campaign in 1996, and later interned at the White House in the Office of
the Social Secretary. Originally from Connecticut.
|Director of State Party
addition; replaced Christine Kenngott mid-2004) Deputy Fundraising
Director for John Kerry for President, overseeing Internet fundraising
and online marketing. Before joining the campaign in Aug. 2003, Aarons
was Head of Marketing and Public Relations for ebookers.com, Europe's number
one travel Web site and Senior Marketing Manager at iVillage UK.
During the 2000 cycle she served as New York based iVillage's Public Relations
and Public Affairs manager and worked on its "Election 2000" program.
Aarons holds a B.A. in Political Science from Brown University.
|Director of Internet Marketing
(started at the DNC in 2002)
Previously worked for five years as Director of Telemarketing at Adams,
Hussey and Associates. Burger has thirty years experience in telemarketing.
Her first campaign was leafleting for Adlai Stevenson in Dupage County,
Illinois at age 5.
|Director of Telemarketing
Note: The DNC used seven
different call centers.
Previously served as the Production Coordinator for EMILY's List.
Graduate of American University.
|House Party Manager
Assistants: Doreatha Leonard, Hilda
Perez, Thomas Tutt, Larry Strongin, Cathy Setzer, Monisha Saran
(Kerry addition; joined
the DNC in July 2004) Joined Kerry for President in March 2004.
Deputy development direct at EMILY’s List, 2002-04. Senior analyst
at O’Brien, McConnell and Pearson (OMP), a leading fundraising agency for
progressive non-profit and Democratic organizations, 2000-02; senior account
executive at OMP from 1998 to 2000; managed the development and production
of all direct mail and telemarketing campaigns for the Oxfam America, Earthjustice
and Environmental Defense. Directed Hillary Rodham Clinton's direct
marketing campaign in her 2000 senatorial bid. Production director
at Lautman & Co., a fundraising agency. Graduate of Catholic
University, with a B.A. in English literature.
Director of Grassroots Fundraising
According to the FEC from Jan. 1,
2003 to Nov. 22, 2004 the DNC raised $391.2 million. That marks the
first time since the FEC began reporting these figures in 1976 that the
DNC has raised more than the RNC ($384.31 million).
C O M P L I A N C E
|Director of Compliance
|Deputy Director of Compliance-FEC
|Deputy Director of Compliance-Research
More Compliance Staff: Estella Valarta,
M O R E
A D M I N I S T R A T I V E
S E R V I C E S Leah Daughtry - Chief of Staff/Director
|Deputy Director of Administrative
||Jacqueline Dymally Williams
(since 2001) Special Assistant
to the General Counsel at the Department of Education, 1998-2000.
Special Assistant to the Campaign Manager (Peter Knight) during the 1996
Clinton/Gore re-election campaign. Worked for Peter Knight from the
beginning of the Clinton Administration. Legal assistant background.
|Director of Human Resources
||Jewelle R. Hazel
C H I E F F I
N A N CI A L O F F I C E R Brad Marshall
O F F I C E
O F P A R T Y A F F A I R S A N D
D E L E G A T E S E L E C T I O N
Started as an Assistant in May
1998; promoted to Deputy Director in February 1999 and Director in April
2002. Graduated from the University of Massachusetts -- Amherst in
1997, with a double-major in political science and journalism.
|Director of Party Affairs
and Delegate Selection
(started May 2003)
|Deputy Director of Party
Affairs and Delegate Selection
(started May 2003) On
the staff of the Michigan Coordinated Campaign in 2000. In the Clinton
Administration, she served as a special assistant to Housing Secretary
Andrew Cuomo. Worked on Rep. John Dingell's (D-MI) 1996 re-election
campaign. Graduate of the Kennedy School of Government at Harvard
with a M.P.P. in 2003, and of the University of Michigan. Born and
raised in Detroit, Michigan.
|Deputy Director of Party
Affairs and Delegate Selection
||Alicia Kolar Prevost
Both Schloss and Kolar
Prevost started at the DNC in May of 2003 and oversaw the 56 Delegate Selection
Plans for the 2004 Convention.
C O U N S E L ' S
O F F I C E
Partner at Sandler, Reiff &
Young, P.C.. General Counsel to the DNC, on staff, Feb. 1993-May 1998.
Partner at Arent Fox, 1989-93. Staff counsel for the DNC, 1986-89.
Associate at Arent Fox Kintner Plotkin & Kahn in Washington, DC, 1978-86.
Graduate of Harvard College, 1975; and of Harvard Law School, 1978.
||Joseph E. Sandler
(in house) Worked as Legislative
Director and Counsel to the Mexican American Legislative Caucus in Austin,
Texas. J.D. from the University of Texas School of Law, 2002.
B.A. from Scripps College, 1995.
counsel to DNC staff, state party officials, and attorneys on the Bipartisan
Campaign Reform Act (BCRA) and its applications to a variety of political
activities, including: contributions and expenditures, event planning,
marketing, advertising, written materials, and party conventions."
On July 23, 2004 the
DNC announced appointment of Rev. Brenda Bartella Peterson as its Senior
Advisor for Religious Outreach; however she resigned Aug. 4, 2004 amid
controversy. Peterson had signed on an amicus curiae brief favoring
removal of the words "under God" from the Pledge of Allegiance in a recent
U.S. Supreme Court case.
(announced July 23, 2004)
An ordained minister in the Christian Church (Disciples of Christ), and
most recently served as Executive Director of the Clergy Leadership Network,
a coalition of clergy of all faiths. Peterson holds an undergraduate
degree from Georgetown College, a small Baptist liberal arts school in
Georgetown, KY, a Masters in Communications from the University of Kentucky,
and a Masters of Divinity from Lexington Theological Seminary. Prior
to serving in ministry, she was a professional speaker affiliated with
the National Speakers Association.
|Senior Advisor for Religious
||Rev. Brenda Bartella Peterson
S O M E M A
J O R K E R R Y A D D I T I O N S
(Serve as liaisons for both
the campaign and the DNC to the Senate and the House and aid the party
in raising the necessary resources to compete against Bush.")
||Sen. Dick Durbin (D-IL) (April
Rep. Stephanie Tubbs Jones (D-OH)
(April 15, 2004)
Rep. Ed Pastor (D-AZ)
(May 25, 2004)
Boston native. Partner
in the Dewey Square Group, which he founded. Chief political strategist
at the DNC during the 2000 general election. Oversaw strategy and
field operations in Iowa and NH for Gore 2000. National campaign
manager for Vice President Gore in the 1996 re-election campaign.
National field director for Clinton/Gore '92, then worked on the transition.
|General Election Manager
Took over from John Sasso
in September. (Sasso switched to traveling with Kerry.
He had been announced as General Election Manager on April 2, 2004-"to
represent John Kerry at the DNC and work with Mary Beth Cahill, Chairman
Terry McAuliffe, and his team to manager general election activities and
coordinate the DNC's efforts with the Kerry campaign." Sasso is President
of Advanced Strategies, a business consulting firm specializing in government
affairs and communications. Helped manage Gov. Michael Dukakis' 1988
presidential campaign; served as Dukakis' chief of staff, 1983-87).
(announced March 13, 2004)
Moved to DNC from position as Finance Director of Kerry for President,
Inc. Maroney served as Finance Director from the start of the campaign
and has been Kerry's Finance Director since September 1997. Previously,
Maroney served as Finance Director for Rep. Joe Kennedy (D-MA) from 1992-97.
Maroney started out under the current Democratic Party Chairman, Terry
McAuliffe, working for former House Minority Leader Richard Gephardt as
Deputy Finance Director in 1991. He is a 1990 graduate of Rollins
College with a B.A. in History and is originally from Philadelphia.
Moved to DNC at the same time
as Maroney, from position as Director of Grassroots Fundraising of Kerry
for President, Inc.
|National Finance Co-Chair
(announced by Kerry for President,
Inc. on April 16, 2004 as Deputy National Field Director) Previously served
as New Hampshire State Director for the Dean campaign. Political director
for Gov. Jeanne Shaheen’s 2002 bid for the U.S. Senate. Political
director for Shaheen’s 2000 race for Governor. Prior to that, Hicks
served as Shaheen’s Health Policy Advisor. From 1993-97, she served
as executive director of New Hampshire Citizen Action.
(announced April 16, 2004-"charged
with designing and managing the DNC's surrogate operation") Former
advisor to the Dean campaign. Former chief of Staff to Congresswoman
(announced April 16, 2004)
Serves on the Board of the CBC Political Action Committee. Headed
Vice President Gore's leadership PAC, Leadership '02, after serving as
|Senior Advisor African
Secretary of Gore/Lieberman
2000 and as Director of African American Outreach. At the DNC she
served as chair of the Women's Leadership Forum and helped to found
the Women's Vote Center.
How did the party determine
who would be the key coordinated campaign staff in the various states?
It was rather more difficult and drawn out than the selection of the Kerry-Edwards
state directors, which was largely done by Deputy Campaign Manager Steve
Elmendorf, National Field Director John Norris and Senior Political Advisor
Paul Rivera. At the DNC there were frequent slotting meetings beginning
in late March or April and continuing well into the summer. These
sometimes involved 15 or 20 people, including, from the DNC, General Election
Manager Michael Whouley, Field Director Karen Hicks, Director of Political
Strategy Teresa Vilmain, Political Director Amy Pritchard; and from the
Kerry campaign Elmendorf, Norris, Rivera, Deputy Campaign Manager Marcus
Jadotte, Senior Strategist Jill Alper, and Director of Community Outreach
Mona Pasquil. They gathered and set out all the states and all the
open positions. In some cases there was an obvious choice and in
others it was not so obvious. The meetings could be a bit painful
as participants drew upon their Roledexes and tried to recall who was the
field director in one race or the political director in another.
Then the person had to be contacted; in some cases lobbying was required
and in others the individual declined.
How could the Democratic
organization have been improved? The resounding answer at the national
level and in the states is "start earlier." In a sense the DNC operates
under the premise cannot name people or put organization in place until
the nominee is selected. Meanwhile on the ground out in the states
Republicans started organizing months earlier and this gave them a very
The integration of the presidential
campaign staff into the DNC operation also posed a significant challenge.
A relatively junior staffer said that from her view "it was as if we'd
been invaded by, if not a hostile force, then a moderately friendly opaque
force." The staffer said it would have been helpful to have "had
spent a little extra time mapping that out or...at least had an honest
conversation about the coming changes." She explained:
"The problem really
is how the Party (either party) can't relate to the candidates until there
is only one candidate -- the nominee. You are taking two completely separate
pieces of election machinery and attempting to jam them together on an
accelerated schedule. You go from having a chairman in his square
and a campaign manager in his square to having a general election manager
and the chairman taking a backseat. The shift of loyalties -- at
least professionally if not personally -- has to be instantaneous."
Some important elements fell
by the wayside or did not gain attention until quite late. For example,
the director of targeted communications (persuasion mail and phones) only
started after the Democratic National Convention. A plan for radio
never did develop, while the RNC used the medium to considerable effect.
2004 marked the first time
DNC undertook a national field program. A top staffer suggested a
far more decentralized approach, more respectful to the key people on the
ground, would have been helpful.
Copyright © 2004, 2005
Eric M. Appleman/Democracy in Action