The Bush-Cheney Online Campaign Final Metrics
“The most sophisticated online campaign in
history empowered our grassroots supporters to spread the President’s positive
General eCampaign Strategy and Metrics
Taking grassroots, person-to-person campaigning online. Our eCampaign
was built on one fundamental concept – that there is no one better than
our grassroots supporters to spread the President’s positive message to
their friends, family and community.
The largest grassroots campaign in America. We had 6 million email
activists and over 1,500,000 volunteers working to re-elect President Bush.
Focused on recruiting and empowering grassroots supporters.
Our emails and Web site focused on enabling our grassroots supporters to
recruit other grassroots supporters and to spread the President’s positive
GeorgeWBush.com spreads the President’s message to millions of viewers.
More than 30,000,000 people visited GeorgeWBush.com between its launch
and the election – more than half of the 59 million votes the President
Online Activism Metrics
Bush Volunteer action center to track personal progress in helping re-elect
the President. Bush Volunteers used a personal action
center with action tools and the ability to track their personal progress
to see how many Volunteers they recruited; how many people signed up to
our email list because of their efforts; how many people they encouraged
to register to vote; which talk shows and news editors they contacted;
and how many voters they contacted through our Neighbor to Neighbor and
Peer to Peer efforts.
More than a half million voters were contacted by phone, mail or in
person, using the Virtual Precinct voter contact tools.
More than 30,000 Parties for the President were held
More than 470,000 people attended Parties
More than 400,000 letters to the editor were generated
More than 102,281 calls to talk radio were made
Get Out the Vote Metrics
GOTV emails with a map and driving directions to polling locations.
A week before and on Election Day, Bush-Cheney online supporters in
target states received an email containing the location of their polling
place, a map, driving directions, driving distance and the time it would
take to get to their polling place. More than 750,000 messages
News feeds being used by over 5,000 grassroots supporters.
Over 5,000 supporter Web sites and blogs take the GeorgeWBush.com news
feeds. These news feeds are viewed at least one million times each
Every time our Web site
is updated these 5,000 blogs and Web sites are updated. Supporters
go to our Web site and copy basically a link to our Web site. When they
paste that link onto their blog or Web site our news feeds appear.
BlogsforBush.com brings supportive blogs together. Over 600
grassroots bloggers – on their own initiative –created the “Blogs for Bush”
More than 19 million dollars was raised online for the Bush-Cheney 04 Primary
account, General Election Legal and Compliance Account, and the Republican
|A temporary website to allow
supporters to donate or volunteer went up on May 16,
2003 (The complete website went up on August 19, 2003).