Swift Vets and POWs for Truth

"They Served"

60-second ad annnounced Oct. 13, 2004.


[Music] Male Announcer: They served their country with courage and distinction.  They’re the men who served with John Kerry in Vietnam.

They’re his entire chain of command, most of the officers in Kerry’s unit.  Even the gunner from his own boat. 

And they’re the men who spent years in North Vietnamese prison camps. 

Tortured for refusing to confess what John Kerry accused them of. . . of being war criminals.

They were also decorated.  Many very highly.  But they kept their medals.

Today they are teachers, farmers, businessman, ministers, and community leaders.  And of course, fathers and grandfathers.

With nothing to gain for themselves, except the satisfaction that comes with telling the truth, they have come forward to talk about the John Kerry they know.

Because to them honesty and character still matters. . . especially in a time of war.

Swift Vets and POW’s for Truth are responsible for the content of this advertisement.

On the screen: The camera moves slowly right to left past a group of 150 or more well-dressed men who are standing, three and four men deep, all looking at the camera.
Notes and Observations: