MoveOn PAC

"Swift Response"
-second ad run in response to the "Swift Boat Veterans for Truth" ad .

Created by Pacy Markman, political consulting firm Zimmerman and Markman, Santa Monica, CA.

VIDEO: OPEN ON THE YOUNG GEORGE BUSH IN NATIONAL GUARD UNIFORM.

Announcer (VO): George Bush used his father to get into the National Guard, and…

VIDEO: CUT TO BUSH’S NATIONAL GUARD MEDICAL FORM BEING STAMPED WITH “FAILURE TO APPEAR”.

Announcer (VO): …when the chips were down, went missing.

VIDEO: CUT TO SHOT OF TV SHOWING “SWIFT BOAT” SPOT, THEN WORDS APPEAR ACROSS SCREEN, “FALSE ADVERTISING”.

Announcer (VO): Now, he’s allowing false advertising that attacks John Kerry…

VIDEO: CUT TO FOOTAGE OF A YOUNG JOHN KERRY IN VIET NAM.

Announcer (VO): …a man who asked to go to Viet Nam and who served with dignity and heroism.

VIDEO: CUT TO HALF SCREEN PICTURE OF JOHN McCAIN. HIS WORDS APPEAR ON SCREEN NEXT TO HIS PICTURE.

Announcer (VO): Here’s what a true Republican war hero has to say about the anti-Kerry ad: “I think the ad is dishonest and dishonorable…I think the Bush campaign should specifically condemn the ad.”

VIDEO: CUT TO SHOT OF BUSH AND CLOSING DISCLAIMER COPY.
 
Announcer (VO): George Bush: Take that ad off the air.  MoveOn PAC is responsible for the content of this advertisement.
 

 

Notes and Observations