The Media Fund

"Affordable Health Care"
30-second ad April 2004. 


[Music] Woman (voice over and to camera): When I think about getting older, it's not dying I worry about, it's living and being buried under a pile of medical bills I can't pay for.

Male Announcer: Health care costs are soaring, millions more Americans are uninsured, and those who have coverage are paying more out of pocket.  

Yet President Bush offers no plan to curb costs and his new Medicare law would actually ban the government from negotiating lower prices from drug companies.

Woman (voice over): The cost of these drugs, it's very scary.


On the Screen
Notes and Observations: A questionable split in the on-screen text:

The Media Fund is a Section 527 organization headed by Harold Ickes.  It describes itself as "an independent political organization established by prominent Democratic activists to conceive, produce and place TV, radio, print and Internet advertising in battleground states across the country to define the issues for the 2004 local, state and national elections. "