Kerry for President, Inc.
in background] Male Announcer: Who can take on George
Bush and change the direction of the nation?
John Kerry. A leader on national security. A decorated combat veteran. Served on the Intelligence Committee...the Foreign Relations Committee.
John Kerry. He's fighting for you against the Bush tax giveaways for corporations and the wealthy. And his health care plan covers the uninsured and holds down costs.
John Kerry: I'm John Kerry and I approve this message because it's time to do what's right for America.
|On the screen: 1. Clip of the "Mission Accomplished" banner on the USS Abraham Lincoln on May 1, 2003. 2. Clip of Bush in flight suit on board the Lincoln. 3. Text screen: "John Kerry" (white on black background). 4. Clip of Kerry from announcement tour speech at Patriots Point in South Carolina on Sept. 2, 2003; word "Leader" in white text in lower right corner. 5. Pan on black and white photo of Kerry in uniform receiving medal; words "Combat veteran" in white text in lower left corner. 6. Clip of Kerry in a hearing/legislative setting gesturing; words "Intelligence Committee" in white text on lower left. 7. Clip of Kerry in a hearing/legislative setting gesturing; words "Foreign Relations Committee" in white text on bottom of screen. 8. Text screen: "John Kerry" (white on black background). 9.Clip of Kerry interacting with several people; words "Against Bush tax giveaways" in white text on bottom of screen. 10. Clip of Kerry in front of microphones. 11. Clip of Kerry writing at desk; words "Covers uninsured." 12. Clip of Kerry speaking to a several people outdoors; words "Holds down costs." 13. Kerry talking to the camera. He is wearing a dark blue shirt; in the background are brick walls and an American flag. Add text "JohnKerry.com" and disclaimer. 14. Text screen: "The courage to do what's right for America."|
Observations: The press release announcing the release of this ad noted
that, "The ad is the first in the Presidential campaign that shows footage
of President Bush in his flight suit aboard the aircraft carrier."
On November 8 Sarah Schweitzer reported in the Boston Globe that the Dean campaign planned to run an aircraft carrier ad.
Upon release of this ad, Dean campaign manager Joe Trippi issued a statement: "John Kerry wants to question the war in Iraq now, but what's important is that he didn't question the war when it counted. He voted to allow President Bush to rush America into this ill-advised war, and no amount of television commercials is going to erase that."