Kerry-Edwards 2004, Inc.

"Immediate Help"
30-second ad announced Sept. 4, 2004.

Male Announcer:  George Bush touting his Medicare bill to the nation.


Bush:  I believe we have a moral responsibility to honor America's seniors.  Now seniors are getting immediate help…


Announcer:  The very next day Bush imposes the biggest Medicare premium increase in history--Bush's Medicare increase, 17 percent, the biggest ever.


The wrong direction for America. 


John Kerry: a plan to lower the cost of health care, and take America in a new direction. 


Kerry:  I’m John Kerry and I approve this message.

On the screen
Notes and Observations: