Kerry-Edwards 2004, Inc.

30-second ad announced Sept. 2, 2004 to run on national cable starting Sept. 7, 2004.

John Kerry:  It’s time for a president who understands that a stronger America begins at home. 
It’s time to stop rewarding companies for shipping jobs overseas.
To get health care costs under control.
And to end America’s dependence on middle east oil.
The fundamental choice in this election is between a president who will fight for the middle class, and a president who sides with the special interests in this country.
I’ll be a president who stands up for the middle class.
I’m John Kerry and I approve this message.
On the screen
Notes and Observations:  This ad effective highlights major themes; the crisp, clear graphic reinforce Kerry's words.