for President, Inc.
Axelrod & Associates
in background] John Edwards: I'm John Edwards.
I'm running for President.
I was born right here in South Carolina. This was my first home. The folks I grew up with--they weren't famous and they sure weren't rich, but they worked long and hard to give their kids a better life.
As President, I'll work hard to protect our jobs, make health care affordable, and open the doors of opportunity to everyone.
I approved this message because I want you to know I will never forget where I come from and who I'm fighting for.
|On the screen: Medium wide shot of Edwards sitting on the porch of a modest home. CG identifies him as "John Edwards U.S. Senator, North Carolina." He is wearing a blue button down shirt and dark pants. The camera moves around and slowly zooms in. CG added across the bottom of the screen "For a copy of the Edwards plan" and the campaign's website address. CG disclaimer. Eventually finishes with a medium close up of Edwards' face.|
|Notes and Observations: Edwards evokes his South Carolina roots in an effort to connect with South Carolina viewers.|