Democratic National Committee

"Big Hike"
30-second ad run in 12 states starting Sept. 28, 2004.

Jerry Busser: I'm 72 and still working.  I just couldn't afford to retire because the bills.  You don't take your medication you're not gonna live.
Text: Shirley and Jerry Busser Lorain, Ohio

TEXT: Bush law blocks Medicare from negotiating for lower Rx prices.

Male Announcer: Americans need their President to stand up for them.  Instead, President Bush sided with the big drug companies blocking Medicare from negotiating lower prescription prices.

TEXT: "For seniors, Medicare cost hike is bitter pill" Chicago Tribune, 9/17/04

Male Announcer: Now Medicare premiums are going up seventeen percent.

Shirley Busser: It's a thousand dollars a month but I can only really afford the four hundred dollars a month.  My credit card is going sky high.

TEXT: America can do better.

Male Announcer: The Democratic National Committee is responsible for the content of this advertisement.

On the screen
Notes and Observations