Democratic National Committee

"Real People"
:30 second TV run starting Aug. 18, 2004 in 20 states.

Axelrod Kupper Plouffe

"I've never heard President Bush even talk about it."

"It's like he doesn't know it's a problem."

Announcer: Health insurance premiums skyrocketing four times faster than wages.

Employers dropping health benefits.

Forty-three million Americans uninsured.

"I just think President Bush has no plan to deal with this."

Announcer: John Kerry does have a plan.  Tax credits to help small businesses provide health insurance.  And reimburse employers for catastrophic costs.

The Democratic National Committee is responsible for the content of this advertisement.


On the screen
Notes and Observations:  This is the DNC's third independent expenditure ad.