Dean for America

"Every American"
30-second TV spot run in selected markets in AZ, NM, OK, SC, WA and WI starting Sept. 4, 2003. 

Trippi, McMahon & Squier

Dean (to camera): I'm Howard Dean and I approve this message because it's time to stand up to George Bush. 

I opposed the war with Iraq when too many Democrats supported it, because I want a foreign policy consistent with American values.

I opposed the Bush tax cuts because they are bad for the economy and they are costing us jobs.

As Governor, I created jobs, balanced budgets, and made sure nearly every child in my state had health insurance.

As President, I will make sure every American does too.

Join the campaign; together we can take our country back. 

On the Screen: One shot--a medium close up of Dean in front of a field talking to the camera.  When Dean states "it's time to stand up to George Bush" he takes a step forward.  He is identified as "Governor Howard Dean."  The text below that changes from the disclaimer to "Democrat for President" to the phone number to the website address. 

Notes and Observations: No cuts, fancy camera effects or added music are used; it's just Dean talking to the camera, reinforcing the direct, straight talking image he is seeking to convey.