Clark for President

30-second TV spot run in NH starting Jan. 12 2004.  Also run in SC, OK, AZ, ND, NM, TN and VA.

Joe Slade White

[Music] Male Announcer:  The boy was nearly four when his father died.  His mother gathered him up, returned home to Arkansas.  She found a job as a secretary in a  bank.  It didn't pay much, but that job kept their heads above water -  and held them together. 

So is it any wonder that Wes Clark's proposals and plans for jobs and our economy are bold and real.  Wes Clark will never forget, what one job can mean to a family's life and young child's hopes. 

Wes Clark:  I'm Wes Clark and I approve this message.


On the screen: 1. B& W photo of young Clark sitting in a chair.  2. B& W photo of Clark with mother, houses in the background.  3. Text screen: "Wes Clark's Plan: Raise the Minimum Wage to $7 per hour."  4. Text screen: "Wes Clark's Plan: End tax breaks for companies who ship jobs overseas."  5. Text screen: "Wes Clark's Plan: Tax Reform Plan puts $1,500 back  in the pockets of a typical family of four."  6. Color clip of Clark interacting with children; disclaimer, and refers viewers to website.
Notes and Observations:  There is quite a difference between the general language on the audio track ("Wes Clark's proposals and plans for jobs and our economy are bold and real.") and the more specific points highlighted in text on the screen.