Bush-Cheney '04, Inc.

30-second ad run in NM starting July  1, 2004. 


Bush Voice Over: I'm George W. Bush and I approve this message.

Male Voice Over:  John Kerry says he's 'Author of a strategy to win the war on terror?'

[Gong SFX] ...Against the Japanese yakuza.

Never mentions Al-Qaeda.  Says nothing about Osama Bin Laden.

Calls Yasser Arafat a "statesman."

The New Republic says Kerry's plan "misses the mark." 

And Kerry's focus?  Global crime, not terrorism. 

How can John Kerry win a war if he doesn't know the enemy?


On the Screen
Notes and Observations: The campaign launched this ad in response to the Kerry ad "Pilot."